Mcgarrybowen teams up with director Martin Campbell to tumble forward with excitement for the new Sharp 90″ Aquos TV in the :30/:60 “Not For The Faint of Heart” for Sharp, edited by Avi Oron of Bikini Edit. Sonic Union mixers Paul Weiss and Rob McIver collaborated with Sound Designer Brian Emrich on the spot which features the high-risk exploits of three extreme athletes as seen in high definition on the LED screen of a Sharp Aquos. The stunning imagery is further enhanced through a first-person audio experience, allowing audiences a driver’s seat spot for these full-throttle adventures.rnrn
rnClick HERE to view the spot.rnrn”Not For The Faint of Heart” opens on a luger, careening full speed down the track. We quickly cut to a teenage boy prepping for a flip off of a building’s edge, later launching himself into a headfirst tumble through the open doors of a Sharp van. His tumble finishes out with a cut to a parachutist plummeting out of a plane with a rocky Cliffside underneath him. As he continues downward, a voiceover begins, “Breath-taking color, spine-tingling depth and way bigger than life.” The shot pans out to reveal the image on the screen of a Sharp 90″ Aquos in a family’s living room. We intercut between images of the three extreme athletes accompanied by the voiceover, “It’s not for the faint of heart.” The spot closes with a shot of the Aquos followed by the Sharp logo and the voiceover, “The world’s largest LED TVs, only from Sharp.”rnrnCreditsrnClient: SharprnTitle: “Not For the Faint of Heart” :30/:60rnAgency: mcgarrybowenrnProducer: Maria RealrnExecutive Creative Director: Jane WalshrnCreative Director: Jim FosterrnArt Director: Paola LlanezernProduction Company: Saville ProductionsrnDirector: Martin CampbellrnEditor: Avi Oron, Bikini EditrnPost EFX: Quiet ManrnMusic Producer: Kate UrciolirnSound Design: Brian EmrichrnAudio Post: Sonic UnionrnMixers: Paul Weiss (:30), Rob McIver (:60)rnrnAbout SONIC UNIONrnSteve Rosen, Michael Marinelli, and Adam Barone got together for some pints in 2007. After way too many of those, they hatched an audacious plan that would eventually give rise to Sonic Union in late 2008 – their 8,000 foot treehouse and audio mix playground overlooking Union Square.rnrnOver a short period, they’ve grown both staff and capabilities to include: music supervision, motion design production, and voiceover/on-camera casting to their established role as the premiere audio boutique inrnNew York. Award-winning agencies, editorial firms, visual effects studios, and production houses routinely collaborate with Sonic Union for sound and motion expertise. Swing on by and let’s play. www.sonicunion.com
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Virginia Scripps Press Kitchen 310.392.6682
College of Performance, Visualization and Fine Arts At Texas A&M University Selects Sony Electronics To Provide Equipment And Technology For Virtual Production Institute
Texas A&M University has selected Sony Electronics technology for its Virtual Production Institute.
The College of Performance, Visualization and Fine Arts at Texas A&M University has selected Sony Electronics Inc. and its state-of-the-art equipment and technology for the emerging Virtual Production Institute. With its innovative Crystal LED panels, BURANO and VENICE 2 digital cinema cameras and professional monitors, Sony offers opportunities for students and industry partners to utilize cutting-edge technology, said Tim McLaughlin, dean of the College of Performance, Visualization and Fine Arts. “Our partnership with Sony provides the immediate benefit of the top-quality LED panels and cameras for our virtual production volumes,” he said, “plus the capacity to address the scope of the college’s long-term goals through its range of different tools and technologies for imaging, audio and internet-connected devices.” The institute will leverage the latest technology from Sony’s virtual production ecosystem along with its unique software — the Virtual Production Tool Set — which allows hardware to work together for improved performance and workflow. “Exposing students to our latest technology through Texas A&M’s Virtual Production Institute will ensure future generations in the virtual production industry are trained and proficient in the technologies of tomorrow,” said Theresa Alesso, President of Imaging Products and Solutions Americas, Sony Electronics. “Our technologies will help the institute stand apart and create new forms of engagement and immersion.” The Virtual Production Institute is based on Texas A&M’s main campus in Bryan-College Station with an extension... Read More
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