NY/Chicago-based mcgarrybowen and Bikini Editorial editor Avi Oron chose NY-based Sonic Union mixer Steve Rosen to deliver futuristic espionage in the new action-packed :60 “Payload” for the Verizon Wireless Droid Razr. The spot, directed by Biscuit Filmworks’ Noam Murro, features a man on a dangerous high-speed mission to recover a hijacked box containing the new Motorola Droid Razr. Rosen worked closely with Machine Head sound designer Stephen Dewey to seamlessly create the audio environment to engulf the audience in this energetic adventure.
Click HERE to see the spot.
“Payload” opens with a young boy whispering something to a leather-dressed man, immediately launching him into motion on his motorcycle. We cut to shots of a futuristic military convoy pouring into the city’s streets. The man expertly speeds by the vehicles in a tunnel, launching ninja stars as he passes. As the streets begin to turn into an inferno of warfare, the man spears the side of a vehicle and enters from the top. He quickly disarms the vehicle and launches its contents into a nearby van awaiting the mysterious box. As the man approaches the box in an empty warehouse, it begins to mechanically unveil the matter within, displaying a small item above the box to his amazement. The item rotates forward, revealing the new Droid Razr accompanied by the iconic “Droid” sound. We cut to a super, “Too powerful to fall into the wrong hands.” The spot closes with the Droid Razr logo.
The resurrected Razr brand, now infused with advanced Android capabilities, will be launched exclusively through Verizon Wireless tomorrow, 11/11/11 at 11:11a.m. nationwide.
About SONIC UNION
Sonic Union, New York was a concept born in 2008 between lauded mixers Michael Marinelli and Steve Rosen, and Managing Director Adam Barone. The team set out to create the finest audio shop in New York, while also maintaining a family-like feel in a location that reflected—and supported—client comfort, natural light and the artists’ unwavering love of the craft. Three years later, Sonic Union’s work has won top awards, their employees and clients play together after work, and its architecturally significant space overlooking the trees of Union Square has become a home-away-from-home for everyone who mixes there.
Sonic Union’s other disciplines are growing—the addition of veteran voiceover Casting Director Maria Pappalardo brings 15 years of agency experience to the group.
Sonic Union’s flourishing Motion Graphics and VFX studio chases new ideas through design, animation and visual effects, delivering smart and fresh work for an array of creative clients. Pulling off the unexpected with unrivaled dedication, we infuse the process with equal parts love and magic. Come in and check out the state of our Union… www.sonicunion.com.
Credits
Client: Verizon Wireless Droid
Title: “Payload” :60
Agency: mcgarrybowen, New York
ECD: Mark Koelfgen
ECD: Russell Lambrecht
ACD: Jason Slack
ACD: Laurence Gega
Director of Broadcast Production: Roseanne Horn
EP: Drew Lippman
Assistant Producer: Jessica Gardner
Production Company: Biscuit Filmworks
Director: Noam Murro
Producer: Jay Veal
DP: Toby Irwin
Production Designer: Bruce McCloskey
Managing Director: Shawn Lacy
EP: Colleen O’Donnell
Editorial: Bikini Editorial
Editor: Avi Oron
Assistant Editor: Tiffany Chang
EP: Gina Pagano
Producer: Brad Wood
VFX: Method Studios, Los Angeles
Sr Creative Director: Dan Glass
Sr Executive Producer: Gabby Gourrier
VFX Producer: Sasha M Flick
VFX Supervisor: Sean Faden
VFX Supervisor: Sascha M Flick
VFX Coordinator: Anastasia Von Rahl
Compositing Supervisor: Patrick Ferguson
CG Supervisor: Nordin Rahhali
CG Lead- Concept Design & Modeling: Greg Stuhl
Compositor- Flame: Dominik Bauch
Compositors- Nuke: Chris Bankoff, Brian Delmonico, Amy Edwards, Sam Jorgenson
After Effects/Graphics: Norris Houk
Model: Lim Bunupuradah
Model: Alex Whang
Texture: Jamie Wheater
Animation Rigging: George Saavedra
Animator: Chris Perkowitz
Animator: Matthew Williamson
Animator: Benjamin Mattern
FX: Alejandro De La Garza
Lighters: Kris Cabrera, Kevin Sears, Aaron Vest
Track/Integration: Luis Rodriguez
Track/Integration: Lauren Van Houten
2D Paint: Patricio Fernandez
2D Paint: Eva Snyder
Roto: Mark Duckworth
Roto/2D Paint: Hilery Copeland
Color: Company3
Colorist: Tom Poole
Music: Finger Music Inc.
Music CD: Dave Hodge
Sound Design: Machinehead, Los Angeles
Sound Designer: Stephen Dewey
EP: Patty Chow Dewey
Sound Mix: Sonic Union, NY
Mixer: Stephen Rosen
