McCann New York introduces The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally balanced lifestyle. nnStarring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long film premiered on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living , an initiative that inspires kids and families to lead healthier lifestyles. Audiences were then directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.nn
nnCreated pro bono by McCann Erickson for the Ad Council, the movie is the result of a two month-long contest that invited kids ages 5-18 to submit videos on KIDZBOP.com that showcase their action moves and healthy eating habits in one of nine different scripted scenes. Kids everywhere had the opportunity to upload their audition videos to KIDZBOP.com, the leading safe social network and video sharing site for kids and tweens with over 1.4 million registered users. More than 1,300 kids submitted videos and auditioned for the film, and over 5,000 kids cast their vote to select real kids from across the nation to star in G.A.M.E. alongside Ryan Ochoa.nnCREDITSnnCLIENT: Ad CouncilnnAGENCY: McCann New YorknnLinus Karlsson – Chief Creative Officer/Global BrandsnSean Bryan – Chief Creative Officer nThomas Murphy – Chief Creative Officer nJesse Potack – Group Creative Director/Writer/DirectornnBenjamin Vendramin – Group Creative Director/Art Director/DirectornnJoyce King Thomas – President McCann XBCnnCatherine Patterson -Executive ProducernJill Ann Toloza – Sr. Integrated ProducernMinnie Tran – Sr. Integrated ProducernnSally Hotchkiss – Executive ProducernnEDITORIAL: CraftnnNathan Thompson – EditornGerard McConvillen – Sound DesignnJeff Fischer – ProducernnPRODUCTION: ADDigital ProductionsnnThomas Mooney – Executive ProducernDan Klein – Executive ProducernTheresa Marth – ProducernnVFX: CharlexnnYunsung Cho – Designer & CG GeneralistnDade Orgeron – Charlex Creative DirectornSalar Saleh – CG SupervisornRyan Dunn – Executive Creative DirectornAlex Jarman – Executive Producer, TelecommunicationsnnAnimation: HornetnnSanta Maria – DirectornnMUSIC: Big FootennSherman Foote – Director
McCANN NEW YORK www.mccannny.com 622 THIRD AVENUE NEW YORK, NY 10017 PHONE (646)865-2000 Contact McCANN via email
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More