McCann New York introduces The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally balanced lifestyle. nnStarring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long film premiered on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living , an initiative that inspires kids and families to lead healthier lifestyles. Audiences were then directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.nn
nnCreated pro bono by McCann Erickson for the Ad Council, the movie is the result of a two month-long contest that invited kids ages 5-18 to submit videos on KIDZBOP.com that showcase their action moves and healthy eating habits in one of nine different scripted scenes. Kids everywhere had the opportunity to upload their audition videos to KIDZBOP.com, the leading safe social network and video sharing site for kids and tweens with over 1.4 million registered users. More than 1,300 kids submitted videos and auditioned for the film, and over 5,000 kids cast their vote to select real kids from across the nation to star in G.A.M.E. alongside Ryan Ochoa.nnCREDITSnnCLIENT: Ad CouncilnnAGENCY: McCann New YorknnLinus Karlsson – Chief Creative Officer/Global BrandsnSean Bryan – Chief Creative Officer nThomas Murphy – Chief Creative Officer nJesse Potack – Group Creative Director/Writer/DirectornnBenjamin Vendramin – Group Creative Director/Art Director/DirectornnJoyce King Thomas – President McCann XBCnnCatherine Patterson -Executive ProducernJill Ann Toloza – Sr. Integrated ProducernMinnie Tran – Sr. Integrated ProducernnSally Hotchkiss – Executive ProducernnEDITORIAL: CraftnnNathan Thompson – EditornGerard McConvillen – Sound DesignnJeff Fischer – ProducernnPRODUCTION: ADDigital ProductionsnnThomas Mooney – Executive ProducernDan Klein – Executive ProducernTheresa Marth – ProducernnVFX: CharlexnnYunsung Cho – Designer & CG GeneralistnDade Orgeron – Charlex Creative DirectornSalar Saleh – CG SupervisornRyan Dunn – Executive Creative DirectornAlex Jarman – Executive Producer, TelecommunicationsnnAnimation: HornetnnSanta Maria – DirectornnMUSIC: Big FootennSherman Foote – Director
McCANN NEW YORK www.mccannny.com 622 THIRD AVENUE NEW YORK, NY 10017 PHONE (646)865-2000 Contact McCANN via email
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More