McCann New York introduces The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally balanced lifestyle. nnStarring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long film premiered on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living , an initiative that inspires kids and families to lead healthier lifestyles. Audiences were then directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.nn
nnCreated pro bono by McCann Erickson for the Ad Council, the movie is the result of a two month-long contest that invited kids ages 5-18 to submit videos on KIDZBOP.com that showcase their action moves and healthy eating habits in one of nine different scripted scenes. Kids everywhere had the opportunity to upload their audition videos to KIDZBOP.com, the leading safe social network and video sharing site for kids and tweens with over 1.4 million registered users. More than 1,300 kids submitted videos and auditioned for the film, and over 5,000 kids cast their vote to select real kids from across the nation to star in G.A.M.E. alongside Ryan Ochoa.nnCREDITSnnCLIENT: Ad CouncilnnAGENCY: McCann New YorknnLinus Karlsson – Chief Creative Officer/Global BrandsnSean Bryan – Chief Creative Officer nThomas Murphy – Chief Creative Officer nJesse Potack – Group Creative Director/Writer/DirectornnBenjamin Vendramin – Group Creative Director/Art Director/DirectornnJoyce King Thomas – President McCann XBCnnCatherine Patterson -Executive ProducernJill Ann Toloza – Sr. Integrated ProducernMinnie Tran – Sr. Integrated ProducernnSally Hotchkiss – Executive ProducernnEDITORIAL: CraftnnNathan Thompson – EditornGerard McConvillen – Sound DesignnJeff Fischer – ProducernnPRODUCTION: ADDigital ProductionsnnThomas Mooney – Executive ProducernDan Klein – Executive ProducernTheresa Marth – ProducernnVFX: CharlexnnYunsung Cho – Designer & CG GeneralistnDade Orgeron – Charlex Creative DirectornSalar Saleh – CG SupervisornRyan Dunn – Executive Creative DirectornAlex Jarman – Executive Producer, TelecommunicationsnnAnimation: HornetnnSanta Maria – DirectornnMUSIC: Big FootennSherman Foote – Director
McCANN NEW YORK www.mccannny.com 622 THIRD AVENUE NEW YORK, NY 10017 PHONE (646)865-2000 Contact McCANN via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More