McCann New York introduces The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally balanced lifestyle. nnStarring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long film premiered on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living , an initiative that inspires kids and families to lead healthier lifestyles. Audiences were then directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.nn
nnCreated pro bono by McCann Erickson for the Ad Council, the movie is the result of a two month-long contest that invited kids ages 5-18 to submit videos on KIDZBOP.com that showcase their action moves and healthy eating habits in one of nine different scripted scenes. Kids everywhere had the opportunity to upload their audition videos to KIDZBOP.com, the leading safe social network and video sharing site for kids and tweens with over 1.4 million registered users. More than 1,300 kids submitted videos and auditioned for the film, and over 5,000 kids cast their vote to select real kids from across the nation to star in G.A.M.E. alongside Ryan Ochoa.nnCREDITSnnCLIENT: Ad CouncilnnAGENCY: McCann New YorknnLinus Karlsson – Chief Creative Officer/Global BrandsnSean Bryan – Chief Creative Officer nThomas Murphy – Chief Creative Officer nJesse Potack – Group Creative Director/Writer/DirectornnBenjamin Vendramin – Group Creative Director/Art Director/DirectornnJoyce King Thomas – President McCann XBCnnCatherine Patterson -Executive ProducernJill Ann Toloza – Sr. Integrated ProducernMinnie Tran – Sr. Integrated ProducernnSally Hotchkiss – Executive ProducernnEDITORIAL: CraftnnNathan Thompson – EditornGerard McConvillen – Sound DesignnJeff Fischer – ProducernnPRODUCTION: ADDigital ProductionsnnThomas Mooney – Executive ProducernDan Klein – Executive ProducernTheresa Marth – ProducernnVFX: CharlexnnYunsung Cho – Designer & CG GeneralistnDade Orgeron – Charlex Creative DirectornSalar Saleh – CG SupervisornRyan Dunn – Executive Creative DirectornAlex Jarman – Executive Producer, TelecommunicationsnnAnimation: HornetnnSanta Maria – DirectornnMUSIC: Big FootennSherman Foote – Director
McCANN NEW YORK www.mccannny.com 622 THIRD AVENUE NEW YORK, NY 10017 PHONE (646)865-2000 Contact McCANN via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More