McCann New York introduces The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally balanced lifestyle. nnStarring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long film premiered on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living , an initiative that inspires kids and families to lead healthier lifestyles. Audiences were then directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.nn
nnCreated pro bono by McCann Erickson for the Ad Council, the movie is the result of a two month-long contest that invited kids ages 5-18 to submit videos on KIDZBOP.com that showcase their action moves and healthy eating habits in one of nine different scripted scenes. Kids everywhere had the opportunity to upload their audition videos to KIDZBOP.com, the leading safe social network and video sharing site for kids and tweens with over 1.4 million registered users. More than 1,300 kids submitted videos and auditioned for the film, and over 5,000 kids cast their vote to select real kids from across the nation to star in G.A.M.E. alongside Ryan Ochoa.nnCREDITSnnCLIENT: Ad CouncilnnAGENCY: McCann New YorknnLinus Karlsson – Chief Creative Officer/Global BrandsnSean Bryan – Chief Creative Officer nThomas Murphy – Chief Creative Officer nJesse Potack – Group Creative Director/Writer/DirectornnBenjamin Vendramin – Group Creative Director/Art Director/DirectornnJoyce King Thomas – President McCann XBCnnCatherine Patterson -Executive ProducernJill Ann Toloza – Sr. Integrated ProducernMinnie Tran – Sr. Integrated ProducernnSally Hotchkiss – Executive ProducernnEDITORIAL: CraftnnNathan Thompson – EditornGerard McConvillen – Sound DesignnJeff Fischer – ProducernnPRODUCTION: ADDigital ProductionsnnThomas Mooney – Executive ProducernDan Klein – Executive ProducernTheresa Marth – ProducernnVFX: CharlexnnYunsung Cho – Designer & CG GeneralistnDade Orgeron – Charlex Creative DirectornSalar Saleh – CG SupervisornRyan Dunn – Executive Creative DirectornAlex Jarman – Executive Producer, TelecommunicationsnnAnimation: HornetnnSanta Maria – DirectornnMUSIC: Big FootennSherman Foote – Director
McCANN NEW YORK www.mccannny.com 622 THIRD AVENUE NEW YORK, NY 10017 PHONE (646)865-2000 Contact McCANN via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More