Further building Atlanta-based www.maxmedia.com.>MaxMedia‘s (www.maxmedia.com. portfolio featuring dynamic, multiplatform advertising campaigns, the digital advertising and creative agency today announced it completed another integrated marketing campaign – this time for SkyCaddie‘s newest high-end golfing product, the SGX. nnThe SGX, targeted at a more exclusive demographic of golf-playing regulars, is a highly accurate and advanced device that uses a ground-verified mapping system to navigate users through a golfing course. To reach their target market and cement the SGX’s high-end brand image, www.maxmedia.com.>MaxMedia and Nelson Creative strategized and created an integrated marketing campaign including traditional and non-traditional components. nnUsing the device’s graphic display as a creative departure point, the agency created stunning imagery of a 3D waterfall and course as the end tag for the TV commercial, making it appear as though a real golfing course has been inserted onto the device. The end tag’s graphical treatment threads throughout the remaining components of the campaign, which include an interactive microsite, a TV spot, animated product demo and a banner campaign.nnSusan Shipsky, Vice President of Business Development at www.maxmedia.com.>MaxMedia, attributes the strength of the campaign to Executive Creative Director Jeff Doud’s unique visual storytelling abilities and talent in creating a branding message that resonates with an audience. She comments, “From a technology standpoint, full-motion video is expected more and more for any online experience, and that’s what we delivered for this campaign.”nnArmed with the knowledge that strategic problem-solving, creative execution and technical delivery are key to providing high-end marketing solutions, www.maxmedia.com.>MaxMedia brought to bear its full team of creatives, digital artists and production staff to create a meaningful branded consumer experience of the SGX across all digital and traditional channels. Jeff comments, “What we’ve done with the SkyCaddie campaign is to deliver an interactive experience that resonates across every platform and screen. This project also represents www.maxmedia.com.>MaxMedia‘s continued commitment to leveraging high-end talent through each phase of production, including design and computer animation.”nnn nThe various elements of the campaign work in different ways to tell the SGX story. The TV spot’s fantastical and high polish animation showcases the device as a technically-advanced product while cementing its high-end brand image; the interactive microsite plainly spells out the features and functions for potential buyers. nnnFor more information on the SGX, visit http://skycaddie.mxmsite.com.nnAbout www.maxmedia.com.>MaxMedianHeadquartered in Atlanta, Georgia, www.maxmedia.com.>MaxMedia is an award winning full service digital agency. www.maxmedia.com.>MaxMedia is known for its strategic, creative and technical prowess in the interactive marketing realm and offers complete branding and digital marketing initiatives from enterprise web development and experience design to distributed media and technology solutions. n nMore information may be found at www.maxmedia.com.
Eric Eddy Double E Communications Contact Eric via email 212.941.7590
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More