Further building Atlanta-based www.maxmedia.com.>MaxMedia‘s (www.maxmedia.com. portfolio featuring dynamic, multiplatform advertising campaigns, the digital advertising and creative agency today announced it completed another integrated marketing campaign – this time for SkyCaddie‘s newest high-end golfing product, the SGX. nnThe SGX, targeted at a more exclusive demographic of golf-playing regulars, is a highly accurate and advanced device that uses a ground-verified mapping system to navigate users through a golfing course. To reach their target market and cement the SGX’s high-end brand image, www.maxmedia.com.>MaxMedia and Nelson Creative strategized and created an integrated marketing campaign including traditional and non-traditional components. nnUsing the device’s graphic display as a creative departure point, the agency created stunning imagery of a 3D waterfall and course as the end tag for the TV commercial, making it appear as though a real golfing course has been inserted onto the device. The end tag’s graphical treatment threads throughout the remaining components of the campaign, which include an interactive microsite, a TV spot, animated product demo and a banner campaign.nnSusan Shipsky, Vice President of Business Development at www.maxmedia.com.>MaxMedia, attributes the strength of the campaign to Executive Creative Director Jeff Doud’s unique visual storytelling abilities and talent in creating a branding message that resonates with an audience. She comments, “From a technology standpoint, full-motion video is expected more and more for any online experience, and that’s what we delivered for this campaign.”nnArmed with the knowledge that strategic problem-solving, creative execution and technical delivery are key to providing high-end marketing solutions, www.maxmedia.com.>MaxMedia brought to bear its full team of creatives, digital artists and production staff to create a meaningful branded consumer experience of the SGX across all digital and traditional channels. Jeff comments, “What we’ve done with the SkyCaddie campaign is to deliver an interactive experience that resonates across every platform and screen. This project also represents www.maxmedia.com.>MaxMedia‘s continued commitment to leveraging high-end talent through each phase of production, including design and computer animation.”nnn nThe various elements of the campaign work in different ways to tell the SGX story. The TV spot’s fantastical and high polish animation showcases the device as a technically-advanced product while cementing its high-end brand image; the interactive microsite plainly spells out the features and functions for potential buyers. nnnFor more information on the SGX, visit http://skycaddie.mxmsite.com.nnAbout www.maxmedia.com.>MaxMedianHeadquartered in Atlanta, Georgia, www.maxmedia.com.>MaxMedia is an award winning full service digital agency. www.maxmedia.com.>MaxMedia is known for its strategic, creative and technical prowess in the interactive marketing realm and offers complete branding and digital marketing initiatives from enterprise web development and experience design to distributed media and technology solutions. n nMore information may be found at www.maxmedia.com.
Eric Eddy Double E Communications Contact Eric via email 212.941.7590
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More