Further building Atlanta-based www.maxmedia.com.>MaxMedia‘s (www.maxmedia.com. portfolio featuring dynamic, multiplatform advertising campaigns, the digital advertising and creative agency today announced it completed another integrated marketing campaign – this time for SkyCaddie‘s newest high-end golfing product, the SGX. nnThe SGX, targeted at a more exclusive demographic of golf-playing regulars, is a highly accurate and advanced device that uses a ground-verified mapping system to navigate users through a golfing course. To reach their target market and cement the SGX’s high-end brand image, www.maxmedia.com.>MaxMedia and Nelson Creative strategized and created an integrated marketing campaign including traditional and non-traditional components. nnUsing the device’s graphic display as a creative departure point, the agency created stunning imagery of a 3D waterfall and course as the end tag for the TV commercial, making it appear as though a real golfing course has been inserted onto the device. The end tag’s graphical treatment threads throughout the remaining components of the campaign, which include an interactive microsite, a TV spot, animated product demo and a banner campaign.nnSusan Shipsky, Vice President of Business Development at www.maxmedia.com.>MaxMedia, attributes the strength of the campaign to Executive Creative Director Jeff Doud’s unique visual storytelling abilities and talent in creating a branding message that resonates with an audience. She comments, “From a technology standpoint, full-motion video is expected more and more for any online experience, and that’s what we delivered for this campaign.”nnArmed with the knowledge that strategic problem-solving, creative execution and technical delivery are key to providing high-end marketing solutions, www.maxmedia.com.>MaxMedia brought to bear its full team of creatives, digital artists and production staff to create a meaningful branded consumer experience of the SGX across all digital and traditional channels. Jeff comments, “What we’ve done with the SkyCaddie campaign is to deliver an interactive experience that resonates across every platform and screen. This project also represents www.maxmedia.com.>MaxMedia‘s continued commitment to leveraging high-end talent through each phase of production, including design and computer animation.”nnn nThe various elements of the campaign work in different ways to tell the SGX story. The TV spot’s fantastical and high polish animation showcases the device as a technically-advanced product while cementing its high-end brand image; the interactive microsite plainly spells out the features and functions for potential buyers. nnnFor more information on the SGX, visit http://skycaddie.mxmsite.com.nnAbout www.maxmedia.com.>MaxMedianHeadquartered in Atlanta, Georgia, www.maxmedia.com.>MaxMedia is an award winning full service digital agency. www.maxmedia.com.>MaxMedia is known for its strategic, creative and technical prowess in the interactive marketing realm and offers complete branding and digital marketing initiatives from enterprise web development and experience design to distributed media and technology solutions. n nMore information may be found at www.maxmedia.com.
Eric Eddy Double E Communications Contact Eric via email 212.941.7590
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More