Further building Atlanta-based www.maxmedia.com.>MaxMedia‘s (www.maxmedia.com. portfolio featuring dynamic, multiplatform advertising campaigns, the digital advertising and creative agency today announced it completed another integrated marketing campaign – this time for SkyCaddie‘s newest high-end golfing product, the SGX. nnThe SGX, targeted at a more exclusive demographic of golf-playing regulars, is a highly accurate and advanced device that uses a ground-verified mapping system to navigate users through a golfing course. To reach their target market and cement the SGX’s high-end brand image, www.maxmedia.com.>MaxMedia and Nelson Creative strategized and created an integrated marketing campaign including traditional and non-traditional components. nnUsing the device’s graphic display as a creative departure point, the agency created stunning imagery of a 3D waterfall and course as the end tag for the TV commercial, making it appear as though a real golfing course has been inserted onto the device. The end tag’s graphical treatment threads throughout the remaining components of the campaign, which include an interactive microsite, a TV spot, animated product demo and a banner campaign.nnSusan Shipsky, Vice President of Business Development at www.maxmedia.com.>MaxMedia, attributes the strength of the campaign to Executive Creative Director Jeff Doud’s unique visual storytelling abilities and talent in creating a branding message that resonates with an audience. She comments, “From a technology standpoint, full-motion video is expected more and more for any online experience, and that’s what we delivered for this campaign.”nnArmed with the knowledge that strategic problem-solving, creative execution and technical delivery are key to providing high-end marketing solutions, www.maxmedia.com.>MaxMedia brought to bear its full team of creatives, digital artists and production staff to create a meaningful branded consumer experience of the SGX across all digital and traditional channels. Jeff comments, “What we’ve done with the SkyCaddie campaign is to deliver an interactive experience that resonates across every platform and screen. This project also represents www.maxmedia.com.>MaxMedia‘s continued commitment to leveraging high-end talent through each phase of production, including design and computer animation.”nnn nThe various elements of the campaign work in different ways to tell the SGX story. The TV spot’s fantastical and high polish animation showcases the device as a technically-advanced product while cementing its high-end brand image; the interactive microsite plainly spells out the features and functions for potential buyers. nnnFor more information on the SGX, visit http://skycaddie.mxmsite.com.nnAbout www.maxmedia.com.>MaxMedianHeadquartered in Atlanta, Georgia, www.maxmedia.com.>MaxMedia is an award winning full service digital agency. www.maxmedia.com.>MaxMedia is known for its strategic, creative and technical prowess in the interactive marketing realm and offers complete branding and digital marketing initiatives from enterprise web development and experience design to distributed media and technology solutions. n nMore information may be found at www.maxmedia.com.
Eric Eddy Double E Communications Contact Eric via email 212.941.7590
Agency Source Joins Forces With #BidforLA To Support LA’s Production Community
Today, Agency Source, the newly launched business development platform for ad agencies and production companies, announced its partnership with #BidforLA, an initiative designed to support Los Angeles’ advertising production community as it recovers from the recent wildfires. LA is home to some of the world’s top talent, many of whom have been severely impacted by the fires. #BidforLA encourages production companies, filmmakers, and creatives to prioritize LA-based businesses, crews, and services when bidding on projects. Submitting a bid for Los Angeles—whether or not other locations are being considered—helps keep the city competitive and generates crucial work for local talent. The initiative aims to strengthen the local industry, create jobs, and reinforce LA’s position as a global leader in creative production. Agency Source has teamed up with #BidforLA to provide a comprehensive platform that connects production teams with essential resources in Los Angeles, offering a curated list of trusted local providers, including production companies, post houses, and independent production representatives. The list is living and breathing and will stay live and up-to-date as more companies are added. View the full production list HERE . Agency Source CEO Ross MacRae states, “As soon as we were asked to participate, we said yes immediately. We proudly support the businesses and individuals affected by the LA fires. We aim to help all production studios in the area bounce back and thrive again.” Notes co-founder Veronica Lombardo, “When envisioning a resource... Read More