Global, multi-platform campaign that brings further transparency to Gildan’s industry-leading ESG efforts with stories that hope to inspire and strengthen sustainability practices
As a longtime innovator in sustainability, Gildan stands out as a force for progress in an apparel industry that has come under scrutiny for making sustainability claims that don’t always stack up. Hoping to develop a narrative that celebrates their longstanding ESG work while inspiring their team and others in the wider industry, Gildan tapped strategic and creative consultancy Matter Unlimited to create "Gildan Made with Respect™" – a global ESG campaign highlighting more than two decades of the Company’s responsible apparel manufacturing practices.
Gildan Made with Respect™ takes an in-depth look at Gildan’s decades-long sustainability efforts showcasing the incredible initiatives and surfacing the human stories behind the statistics that demonstrate how the Company has led the way in “respect”: for the environment, people, circularity, communities, and transparency. The multi-platform campaign launched with an anthem film and will be followed by a documentary series that will tell the stories of Gildan employees and the Company’s innovative approach to sustainability.
In Gildan, Matter found an experienced partner with an equally passionate belief in the power of brands to do good. “Many apparel companies are ‘talking the talk’ of sustainable action but not making meaningful strides when it comes to ‘walking the walk,’” says Matter Unlimited’s Creative Director, MJ Deery. “Gildan believes that actions should always speak louder than words. They also have a unique position because of the high level of vertical integration of their supply chain, providing them with direct control and the ability to influence almost every aspect of the production process from sourcing raw materials to final product.”
"Telling this story means highlighting Gildan's past successes and plans for the future in a way that acknowledges the realities of their goals and retains the humility and down-to-earth nature of their brand," explains Matter Unlimited Managing Partner, Alexandra Gordon. "Everyone at Gildan has been extremely invested, and we have the support, attention and partnership of leaders across the business at every step. We're proud of Gildan Made with Respect™ and look forward to revealing the diverse stories of progress and innovation that will continue to be created, following the high standards Gildan sets for itself and the industry."
Source: YouTube | Credits upon request
Learn more about the Gildan Made with Respect™ campaign here.
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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