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    Matt Mooney Joins 11 Dollar Bill as Creative Lead

    By Artisans PRUpdated:No Comments1761 Views
    Matt Mooney
    CHICAGO, BOULDER and RALEIGH -- (SPW) --

    11 Dollar Bill has welcomed Matt Mooney to its creative team in Boulder. With experience as a cinematographer, editor and motion graphics designer, he will serve as creative lead for advertising, branded content and other projects.

    Mooney is well known to 11 Dollar Bill, having collaborated with the studio on several projects over the past two years, including work for JD Sports, Finish Line and Trimble. “We are thrilled to have Matt full time,” says Managing Partner Lisa Effress. “He brings a broad skill set, a creative mind and an infectious energy. His ability to oversee projects from conception through delivery will be a great asset to us and our clients.”

    For his part, Mooney is looking forward to tackling challenging projects for diverse clients. “The projects I’ve worked on with 11 Dollar Bill have been demanding and fun,” he says. “I’ve always been interested in fashion, so working on projects for a high-end sports retailer like JD Sports was a great opportunity for me.” Among other things, Mooney was involved in a campaign supporting the launch of JD Sports’ flagship store in Manhattan that included video content displayed on 30-foot monitors and multiple billboards in Times Square.

    Mooney got his start in music videos as co-founder of 1of1 Limited. He directed, edited and filmed videos for individual artists, including Yasi and Kickraux, as well as larger organizations such as Dim Mak Records and Universal Music Group. He also directed the reality series LUXE for well-known streamers on the Twitch.TV platform, as well as documentary work for CrossFit Inc. More recently, he has focused on advertising, working as an editor and motion artist on campaigns for REMAX Premier Group, Spring, Fuller Real Estate and the City of Tallahassee.

    About 11 Dollar Bill
    11 Dollar Bill is an innovative post-production studio specializing in creative design, editorial and finishing. Our internal talent and extensive creative network allow us to create custom teams tailored specifically to each project. This modular approach makes our workflow efficient, keeping us less reactionary and ready to create with you. We build lasting relationships with our clients because of the trust established by our expertise in editorial, high-end visual effects, motion graphics, 3D animation and the entire post process.

    company

    Lisa Effress
    Managing Partner
    11 Dollar Bill
    (303) 502-5082
    Contact via email

    media

    Linda Rosner
    ArtisansPR
    (310) 837-6008
    Contact via email
    SPW Category:People on the Move
    Tags:Matt Mooney11 Dollar BillLisa Effress



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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