In the summer of 2000, MassiveMusic (www.massivemusic.com) heralded its birth with a rollicking party on a beach in Cannes during the annual International Advertising Festival. Next week on the 23rd of June, MassiveMusic will host its 10th party, celebrating the company’s anniversary with clients and friends on that same beach in Cannes.
A lot has happened since 2000. The seed that was planted in Amsterdam, still home to MassiveMusic’s head quarters, became a friendly little tree that started to branch out in 2004 when, again under the starry nights in Cannes: “We had business intercourse with some Americans”, jokes Brouwer. As a result, MassiveMusic NewYork became a fact in 2005. LA quickly followed, opening its doors in 2008 and was soon working on tracks for high-profile clients. A year later, ex-MassiveMusic Amsterdam creative director Diederik van Middelkoop set up our Shanghai studio, becoming the first international music production company in China.
Earlier this year the company reached its ultimate highpoint when they were asked to do the music for Nike’s already famous football campaign ‘Write The Future’. Brouwer: “When we heard we were selected to take part in this advertising saga, we realized this was the perfect crown on our 10 year anniversary.” MassiveMusic, being a music agency, specializes in writing and sourcing music for brands and their advertising campaigns, and for broadcast design and film.
The company chose a 10 year-old guitar virtuoso to star in their Cannes party teaser film. Brouwer: “Working in an industry that is focused on what’s new all the time, becoming 10 might be considered getting old. But when we see kids at the age of 10 master an instrument, we get excited. We thought this was a good way of saying: “Hey, we’re only 10. See what we can do in another 10 years from now.”
Brouwer concludes: “Now we are entering our tweens, and are celebrating this landmark with all who have helped us in the last decade. We have been privileged to work with the most exceptional creative minds in our industry. We have met thousands of dedicated and fun people through the years in Cannes and through the projects we have worked on. We made friends from Tokyo to Toronto. We were very lucky. We count our blessings. We’re only 10. Come celebrate!”
