- Tuesday, Jul. 21, 2015
Marvel Returns To Sarofsky For Stunning "Ant-Man" Main-On-End Titles
CHICAGO and HOLLYWOOD
The Marvel Studios summer blockbuster "Ant-Man" directed by Peyton Reed debuted on July 17, featuring main-on-end titles created by design-driven production company Sarofsky. The news was confirmed today by company principal and executive creative director Erin Sarofsky.
Although the company cannot share its actual work until the film's Blu-Ray release date later this year, Erin did talk a bit about the assignment and how the challenges and creative freedoms provided by Peyton and Marvel's executives built on their past successes with "Guardians of the Galaxy" and "Captain America: The Winter Soldier."
"As always, we worked very closely with the director and the executive team," Erin began. "Peyton Reed, Kevin Feige, Lou D'Esposito, Victoria Alonso and Brad Winderbaum all provided great feedback throughout the entire process, which was even more essential than ever because of the tight production schedule.
"This time around, their confidence in our process and capabilities was even more apparent," she continued. "They gave us more room to explore, and provided feedback that was more ‘big picture' than granular. It's really amazing working with a client that has such high confidence in your skills and problem-solving abilities."
According to Erin, from the very beginning, Peyton was very enthusiastic about creating a main title for his film with a totally unique look. Knowing it ultimately had to fit into the Marvel Universe, he still encouraged Erin and her colleagues to do something different. "It's also very exciting when your client wants you to go out on a limb and create something that is truly original," Erin added.
When the time arrives for Sarofsky's artists and producers to present their work, those details will reveal more of the process, the results and the inspirations behind them. For now, Sarofsky's executive producer Steven Anderson has another key takeaway to share.
"Not only does this work spotlight our design prowess, we feel it also trumpets our rising talents in the VFX arena," he added. "Over the past year, we have been expanding our VFX and finishing offerings to better serve our expanding roster of both entertainment and advertising clients."
"Conceptually, these main-on-end titles are intricately connected to the film's overall narrative," Erin concluded. "We are very excited for audiences around the world to experience what we consider to be our very best work."
To learn more about "Ant-Man," please visit http://marvel.com/antman.
About Marvel's "Ant-Man"
The next evolution of the Marvel Cinematic Universe brings a founding member of The Avengers to the big screen for the first time with Marvel Studios' "Ant-Man." Armed with the astonishing ability to shrink in scale but increase in strength, master thief Scott Lang must embrace his inner-hero and help his mentor, Dr. Hank Pym, protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.
Marvel's "Ant-Man" stars Paul Rudd as Scott Lang aka Ant-Man, Evangeline Lilly as Hope Van Dyne, Corey Stoll as Darren Cross aka Yellowjacket, Bobby Cannavale as Paxton, Michael Peña as Luis and Michael Douglas as Hank Pym.
Peyton Reed directs Marvel's "Ant-Man" with Kevin Feige producing and Louis D'Esposito, Alan Fine, Victoria Alonso, Michael Grillo and Stan Lee serving as executive producers. Marvel's "Ant-Man" delivers a high-stakes, tension-filled adventure on July 17, 2015.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit http://marvel.com. Copyright 2015 MARVEL
Director, creative director and designer Erin Sarofsky launched Sarofsky in Chicago in 2009 to provide her patent, design-driven production services to leaders in the advertising and entertainment industries worldwide. Today, Sarofsky's staff artists use animation, visual effects, computer graphics and live-action to collaborate with illustrious clientele from concept to delivery, producing work that is visceral, innovative and diverse. With artistry that heightens audience impact through sublime commercials, brand films, title sequences and much more, Sarofsky's reputation for breakthrough design, its proven cross-media production expertise, and its fabulous Olson Kundig-designed studio in Chicago's West Loop are all key components of the attraction. Learn more at http://sarofsky.com.