An entire world build out of 3D wireframes – the only real element is the new VW Passat with “Bluemotion” technologies.nnThis was the brief from DDB India for the launch campaign of the new VW Passat. DDB hired the experienced VFX and live action shooter Martin Weisz through Soup film in Germany. The live action parts of the spot were shot through Weird Pictures in Los Angeles and Sway Studios was responsible for the wireframe worlds and VFX of the spot.nnThe whole campaign involves the launch spot and a matching print campaign featuring the wireframe assets from the spot production. Since the turnaround was just 4 weeks from shoot to finished product, just the stills for the print campaign were rendered in hi-res.nnThe live action part was shot entirely in green screen on a small insert stage in Santa Monica. Since the new VW Passat car had a lot of new and updated interior features for the Indian market, almost the entire interior of the car was replaced with photo elements from DDB India.nnThe Spot was aired during the Cricket World Cup in India.The first 40 games were watched by a record 147 mio viewers.nnnnCredits:nClient: VW IndiannAgency: DDB IndianCreative Director, Rajeev Raja; Agency producer, Anil SonawanennProduction Company: Soup filmnExecutive producer, Stephan Fruth; Producer Soup, Michael TettenbornnnProduction service: Weird PicturesnProducer Weird Pictures, Cordula Weisz; DP, Simon Thirlaway; Director, Martin WeisznnVFX: Sway Studios
Weird Pictures Cordula Weisz Executive Producer Contact Cordula via email www.weirdpictures.net
Contact:Soup Film Stephan Fruth Executive Producer www.soup-film.de Contact Stephan via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More