The Martin Agency announced its acceptance of the agency’s first-ever Emmy Award, for the Clouds Over Cuba project on behalf of the JFK Presidential Library and Museum. The 34th Annual News & Documentary Emmy Awards ceremony was held in Manhattan on October 1 by The National Academy of Television Arts & Sciences.
The Emmy was awarded to Martin and its LA-based partner on the Cuba project, Tool of North America, in the category of New Approaches: Documentaries. Other finalists in the category included CNN, The New York Times and UNC Chapel Hill.
“To be on the same stage as some of the most courageous and talented journalists in the world is absolutely humbling,” said Joe Alexander, chief creative officer at The Martin Agency. “JFK really believed in the power of innovation. So, this project continues our mission to extend and preserve JFK’s legacy through technology, especially the convergence of digital, mobile and film. The lessons we learned on Clouds Over Cuba will pay dividends for our clients and our agency for years to come.”
The JFK Presidential Library & Museum has brought history to life in new ways, inspiring a new generation of followers through a handful of interactive exhibits. From inviting people around the world to join in redelivering Kennedy’s inaugural speech, to recreating the landing on the moon 40 years later in real-time and developing a site powered by Twitter that allowed the world to pay tribute to American icon Neil Armstrong, The Martin Agency and The JFK Library have a history of producing award-winning exhibits together for the past 19 years. The latest project, Clouds Over Cuba, allows the world to rediscover the Cuban Missile Crisis through an interactive documentary as well as four “What If” scenarios, depicting how modern day would be different if Kennedy had taken America to war with Russia.
This Emmy Award joins a library of distinguished achievements for Clouds Over Cuba in 2013, including recognition from D&AD, The One Show, The CLIO Awards, Art Directors Club, Webby Awards and 11 Lions from the Cannes Film Festival.
The Clouds Over Cuba team will be presenting the JFK Library’s recent interactive exhibits at the Create Tech Conference in Brooklyn on Thursday, October 3.
About The Martin Agency
With offices in Richmond and New York, The Martin Agency offers unified advertising, strategic planning, media, direct response, interactive, data analytics, design, branded content and local lead generation. In addition to the JFK Presidential Library and Museum, clients include BFGoodrich, Discover, GEICO, Hanes, Kraft, Manpower, Mondel?z International, Morgan Stanley, PING, the American Cancer Society and Walmart.
