Walker/Fitzgibbon TV and Films, in association with Omni-Advertising, produced and directed a national campaign for CELSIUS, a new calorie-burning drink, featuring Mario Lopez. nnThe campaign was helmed by veteran Director Mo Fitzgibbon and Executive Produced by Gail Yaciuk, of Omni Advertising. Creative Director Ed Victor and Art Director Daniel Upbin and Daniel Maxwell conceptualized Mario Lopez’s journey through his workouts and staying fit during the day into night for billboards, web sites and cable broadcast nationwide.nnThe storyboard theme was “Celsius It’s what keeps Mario moving,” Fitzgibbon said “The shoot was challenging since we had many setups with body action sequences captured in both still photography and HD live action simultaneously.”nnMichael Pescasio joined the team as their Director of Photography. “Michael knew exactly how to execute the scenes, and how I wanted to shoot Mario in the live action poses with physical movements,” said Fitzgibbon. Fitzgibbon delivered the initial work but took the project a step further with a director’s version for both the stills and the broadcast. Collaborating with Motion Graphics Designer Brant Wells who had his work cut out for him since his design for the Mario environment is in a 3D textured brush and multi-layered with Mario running, kicking, and sprinting. “We wanted to create a rugged world that Mario’s workout routine would reflect," Fitzgibbon commented. We were very impressed with Mario’s ability to hold some of the body poses for such long periods of time and maintain his character for each scenario to perfection for really fantastic imagery! We always stand firm on our ideas of pushing the creative boundary’s and evolving with technology and this was totally worth experiencing,” Fitzgibbon added.nn
nTo view the work online click here.nnCreditsnDirector, Mo Fitzgibbon; Production Company, Walker Fitzgibbon TV & Films; Advertising Agency, Omni-Advertising; Executive Producer, Gail Yaciuk; Creative Director, Ed Victor; Art Director, Daniel Upbin and Daniel Maxwell; Director of Photography, Michael Pescasio; Graphic Designer, Brant Wells nnAbout Walker/Fitzgibbon TV and FilmsnWalker/Fitzgibbon Television and Film Productions is an innovative and in-demand production company based in Los Angeles experienced in producing and directing national commercials, music videos, television shows, specials and documentaries. The company’s clients include: NBC Universal, Lifetime HBO, MTV/VH1, CMT, DirecTV, Sony Music, Epic Records, and EMI. nnFor more information, please visit www.walkerfitzgibbon.com or contact them at 323-469-6800.Mo Fitzgibbon Contact Mo via email (323)469-6800
Association of Music Producers Announces Call For Entry For AMP Awards For Music & Sound
The Association of Music Producers has issued its Call for Entries for the 2025 AMP Awards for Music & Sound, the ad industry’s only non-profit, juried competition for music and sound for brands. The deadline for submitting entries is March 7, 2025. AMP members who enter before the early bird deadline of January 31, 2025, will qualify for a 30% discount on all entries. To be eligible for the competition, work must have first aired or been released between February 11, 2024, and February 9, 2025. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. The AMP Awards features 12 categories covering everything from original music and sound design to best use of licensed, pre-existing recordings, outstanding adaptations/arrangements, outstanding mix, and best artist and brand collaborations. The competition is open to work commissioned by a client for release via streaming or linear TV, digital, mobile, experiential, or other media able to deliver the moving image. Winners will be presented at a gala awards ceremony, including live performances from top artists, scheduled for May 21, 2025, at Sony Hall in New York City. Entries may be submitted by music production companies, audio post houses, composers, music supervisors, ad agencies, brands, record labels, sync companies, artists and artist managers, music publishers, design and branding studios, motion picture studios,... Read More