The amped-up production company expands capabilities and charts its own course as a sister agency to the advertising shop
Los Angeles-based advertising agency The Many announced today the launch of its sister agency and multi-service production company, Plus Plus.
As exemplified by its name, Plus Plus represents the evolution of production to include ideation and execution for all production categories including branded content, commercials, experiential, filmmaking, design and photography. Its relationship with The Many allows the company to draw upon traditional agency services including media, social, strategy, talent acquisition and public relations to create a tailored fit for every client’s specific needs and ensure the effectiveness of the brand’s output. It also supports The Many’s nimble approach to accommodate a range of clients, from AOR to project-based, who may not require full agency services, at which point Plus Plus steps in.
“To be effective in production today, we have to go beyond just being a world-class production service entity and tap into the breadth of agency capabilities at our fingertips,” said Dave Horowitz, Executive Producer. “The development of Plus Plus has been a very organic process—it began with such a high demand for content from clients at a fast pace, and what we’ve learned is that it’s simply unrealistic to outsource every project to third parties. Instead, you have to be dedicated to the work.”
While The Many has offered in-house production since 2013, Plus Plus is a formalization of that business function as a separate entity that offers media and creative to its own clients in addition to traditional production services. The production company hits the ground running with a client roster that spans brands, agencies and content platforms such as NOS Energy Drink, Discover Los Angeles, STARZ, E!, United Way LA, Australian Agency Emotive, and Music Video Media. While the bulk of the production studio’s work is direct-to-client, it continues to execute projects for The Many, supporting the agency’s need to move fast and effectively. However, Plus Plus never bids against other production companies for projects from The Many.
Another added feature of Plus Plus is that each of its employees serves a dual role, whether that’s being an executive producer plus director or composer, or a line producer plus an agency producer. This allows the company to maintain flexibility and efficiency for its clients and the work it shares with The Many.
About PLUS PLUS
Plus Plus is production + whatever it takes to get your content seen and to be effective. Content needs context and an audience to be successful. Plus Plus delivers both. With complementary creative and media capabilities, Plus Plus is the evolution of production. From national television spots and earned-media stunts, to digital activations and viral GIFs, we deliver award-winning work for the likes of Ubisoft, Monster’s NOS Energy Drink, VH1, the Los Angeles Tourism & Convention Board, STARZ, and more. Plus Plus partners with brands directly, as well as through shops like sister agency, The Many.
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
Simian (