Creative Studio’s Animated Brand Manifesto Celebrates Creativity with Global Flavor
Creative studio Makiné debuts a new website and brand manifesto celebrating its heritage of visual storytelling for ad agencies, brands, and entertainment clients spanning nearly two decades. The film takes viewers inside the mind’s eye of Makiné through a series of colorful animations. Each scene – and the objects within – express the cultural touchstones that have shaped Makiné’s reputation as a premier creative partner to such clients as Coca-Cola, Disney, Toyota, T-Mobile, J-Lo, and Oprah, to name just a handful.
Makiné developed the visual language of the film based on the anthemic statements of the company’s new manifesto. Among them, Makiné’s mission to create content that is fresh, “sticky,” and universally appealing; a creative philosophy that emphasizes strategy before design – and the value of art above everything, but the deadline.
“We’re in the next phase of evolution for Makiné as we continue our growth in advertising while expanding our reach within entertainment,” explains Makiné Executive Producer/Co-Founder Maria Alejandra Padua, who has grown Makiné into a creative powerhouse that has won Cannes Lions, The One Show, D&AD, Webby, and Promax awards along the way. “Our manifesto is a conceptual journey of what art and creativity mean to us, and all of the layers that go into our process on almost a molecular level. At the same time, we wanted to demonstrate our range of capabilities as visual storytellers, as we seamlessly transition between design-driven motion graphics and 3D animation.”
As a 100% minority and woman-owned company, the film also brings Makiné’s multicultural roots into focus in an age where brands must increasingly create content with cultural empathy and relevancy. “We have an accent, but our ideas don't,” the film says as Makiné highlights that its superpower is bringing global flavor to each project.
“We understand the subtleties of what defines ‘American’ culture, but we also recognize what connects emotionally to people outside of the US,” says Padua. “We hang our hats on being authentic and unconventional in helping brands create universally appealing content. The diversity and experience of our creative team and leadership enable us to deliver on that promise with integrity, craft, and care.”
Neal Weisenberg, Art Director, Marketing and Creative at Disney Channel, can speak first-hand to that promise, having collaborated with Makiné Creative Director Alberto Hadyar and the studio on several high-profile projects, including two global channel redesigns.
“Collaborating with Alberto and his team has been one of the most rewarding experiences in my current role as Art Director at Disney Channel,” says Weisenberg. “Not only do they bring design sensibilities from all over the world, but also they’re always lovely and knowledgeable. We count on Makiné on a regular basis to take on a large amount of work with consistent creative excellence and they never cease to amaze me with the final product. What more can you ask for in a creative agency? It’s no wonder they’ve been an incredibly creative, generous, and trusted partner to our network for all these years.”
Makiné affectionately calls the manifesto their “Naoshima,” a tiny Japanese island known for its eclectic architecture and contemporary art scene.
“Naoshima is a magical place that exists in its own visually fragmented yet harmonious reality,” concludes Padua. “The manifesto reflects the island in this sense, with our own wide-ranging mix of art and eye candy. Each image is an expression of our own personal taste and instincts, which is no different from how we approach our work for clients. It’s a badge we proudly wear behind the belief that originality and authenticity always win out when you want to stand out.”
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More