The University of California recently partnered with multidimensional storytelling company The D4D to create filmed content for Promise For Education, a six-week crowdfunding campaign that will bring together students, faculty, alumni, celebrities, influencers and supporters to raise money for UC student scholarships. Led by Founder/Creative Director Matt Checkowski, The D4D created the campaign’s launch film, Student “Why UC?” film, and a series of promise promos for use on the digital platform and seeded to social and digital channels, including Instagram. rnrnCreated in partnership with creative agency noise, Promise for Education is an innovative new way to increase private support for student scholarships and engage the community at large. The concept of Promise for Education is simple. Individuals make a personal promise – run a marathon, adopt a pet, volunteer, grow a beard – and set a crowdfunding goal ($50, $100, $1,000 or more). Then they share their promise through Facebook, email and other social media channels. Their friends are directed to PromiseforEducation.org, where donations can be made to see the promise fulfilled. All donations go directly to scholarships and grants for UC undergraduates with financial need. rnrnThe D4D’s Matt Checkowski and his team interviewed over 40 students and alumni to find the true story of about higher education and scholarships. These personal stories informed the campaign’s content, centered largely on unscripted documentary media. For the final material, The D4D interviewed comedians Jamie Foxx and David Spade, director Catherine Hardwicke, American rapper and spoken word poet George Watsky, as well as accomplished students, graduates and regents whose lives are enriched through the UC. These vignettes – touching, hilarious, wry and authentic – are an expression of personal passion, school spirit and the value of a world-class education all harnessed with the power of Promise for Education. View a selection here: http://bit.ly/16apEZwrnrn
rnTo view work online click here.rnrnThis is the second collaboration between UC and The D4D. Last year, the company produced over 30 documentary shorts for the University of California’s Onward California brand campaign featuring luminaries in a variety of disciplines whose innovations and discoveries break new ground and impact the world around us. The D4D also provided social media and content strategy on the Onward campaign, which garnered significant earned media and directly and positively influenced the way Californians view the important role the UC plays in our lives.rnrnCreditsrnClient: University of California rnBranded Content Company: The D4DrnCEO & Creative Director: Matt CheckowskirnProducer: Randi FeinbergrnDirector of Photography: Keith Dunkerley, rnEditor: Leander RappmannrnPost Production Coordinator: Jeanie villa Lobos rnrnAbout The D4DrnThe Department of the 4th Dimension (The D4D) creates content and integrated media experiences that connect people and grow culture. Through story The D4D creates new ways to engage the imagination in branded projects, entertainment and design. Development, production, technology and activation are all part of the process, aligned to produce compelling and effective projects for clients. For more on the award-winning company please visit: http://thed4d.com. Contact:
Jessie Nagel @ Hype 310.839.9834 Contact Jessie via email www.hypeworld.com
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More