Two premier web sites catering to the consumer market in the infomercial products niche were recently sold to a private investor. The investor, who wishes to remain anonymous, is already planning on taking the two sites – AsCleanedOnTv.com, which specializes in marketing household cleaning products; and AsSeenOnTVMegaMall.com, which markets as seen on tv products – to a new level in product distribution.
Marketing consumer products via TV infomercials, also called direct response TV, can be very effective and profitable. There are quite a number of companies who initially start out marketing their goods and services via this marketing channel. Then, as the company grows, they broaden into other marketing and distribution methods.
One of the more cost efficient marketing channels for these companies is the Internet. Once a product has proven itself, a company might begin marketing the product on their official web site in addition to other partner web sites under a revenue-share model. It is through their strategic use these partner web sites that these companies often reach incredible profitability in addition to brand popularity.
Jay Garces Jr., the former owner of the sites says, “Under my stewardship, the web sites grew in popularity among consumers and product companies. As a result, I was routinely asked by these companies to include their various products on the sites or to become their distribution partner. I’m confident the new owner will experience the same thing; thus, giving him the opportunity to continue growing the sites – and profiting from them”.
As more infomercial products find their way into the marketplace, we’re sure to see the product creators continuing to pursue strategic relationships with specialty sites such as AsCleanedOnTv.com and AsSeenOnTVMegaMall.com. Although marketing such products on the Internet is only one aspect of an overall marketing strategy, the profits at stake are a strong incentive for product companies to continue pursuing relationships with such partner web sites.
About As Seen On TV Megamall
AsSeenOnTVMegamall is a premier website marketing infomercial products in multiple categories in the online retail space.
About As Cleaned On TV
AsCleanedOnTV markets a wide range of household cleaning products including the popular brands of Orange Glo, Oxiclean, and Arm & Hammer.
