The advertising and brand design agency, Magner Sanborn, recently completed production of a new TV spot for Boost Mobile Australia. The spot, which is called “Minuteman,” targets the prepaid mobile phone company’s main demographic of 17-23 year-old males. nn”Boost Mobile Australia doesn’t do a lot of TV advertising,” said Ward Duft, the agency creative director on the account. nn”So we knew we needed to punch through the clutter. Having fun with the taboo subjects guys both fear and laugh about is a great way to do that.”nnThe spot begins as a PSA ad with young men talking about their “minuteman” conditions. It’s not until the reveal, “It sucks to be a minuteman…so get a $40 recharge from Boost Mobile,” that viewers understand that the mobile phone company is really talking about “mobile minutes.”nn
View Boost Mobile Australia “Minute Man” from Magner Sanborn on Vimeo here.
n”Any time you can link humor with strategy is a great thing,” said Dennis Magner, the agency’s managing partner. “This project started out as a simple price-point retail spot. But we saw right away that aligning “Minuteman” with mobile minutes was a great way to get noticed and drive home the retail message.” nnMagner Sanborn is a full-service agency based in Spokane, WA, and has offices in Seattle, San Diego and an account service presence on the east coast. To view this spot, other recent Magner Sanborn work, and get more information please visit our website at www.Magnersanborn.com.
