Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut in an intense new music video directed by Lord Danger’s Mike Harris. Concepted by Madison and Harris, the piece harnesses the emotional power of Beer’s song in a story of abuse upended by a mightier force. Fear of emboldened women has been politically framed as witchcraft for centuries, and “Hurts Like Hell” confronts this directly. The video addresses toxic masculinity in an homage to cinematic horror, from opulent classic films to 1980’s slasher movies, in a visually layered piece that is striking and visceral.
From a 13-year-old whose cover of Etta James’ “At Last” helped launch her career, to a 19-year-old who has come into her own, Madison is known for blending pure pop with hints of balladry, blues, and soul. She’s an unstoppable force with over 11 million followers, and millions more views and streams. For director Harris, the bold and unapologetic music video unites his talent for pairing stylized, haunting imagery with uncomfortable truths.
“It was such a rewarding experience working alongside Mike Harris and having him help take my ideas and make them a reality, far surpassing what I had expected,” relates Madison. “I was inspired by witchcraft and felt that it perfectly fit with the theme of the song, which is about teaching someone a lesson. I am so grateful for his brilliance and professionalism as a director.”
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
About Simian
Simian (