Director Jan Gleie will be well represented in this summer’s Olympics Games, not on the field of play, but rather during the commercial breaks. A new Pampers ad directed by Gleie, who is represented in the United States by Madheart, will air during NBC’s coverage of the Games. Additionally, branding spots for Kraft and Target that Gleie shot earlier this year are also slated to air prominently during Olympics broadcasts.nnGleie’s new Pampers spot builds on “Every Little Miracle,” a spot that he directed for the brand last year. Conceived by Saatchi & Saatchi, New York, the commercial presented images of mothers and newborns of every description to show that all births and all children are miraculous. The new ad, “Vertical Chair Climb,” also from Saatchi & Saatchi and produced via Germany’s TwinFilm, shows toddlers struggling to climb into chairs as if they were competing in a pint-sized Olympics event.nn
nnn nThe Kraft spot, “Make Something Amazing,” produced by Madheart for McGarryBowen, features five product lines and is part of Kraft’s largest cheese/dairy campaign in more than a decade. The 60-second commercial also marks a creative departure for the brand, as it features warm, highly personal lifestyle scenes of moms, dads and kids with the products woven into the magic of family life. The spot is visually-oriented with little copy and is designed to inspire families to make creative use of Kraft cheeses, pizza mix, spaghetti and other products. nnnnGleie’s Target spot, “Life Well Worn,” produced by Madheart for Minneapolis agency Peterson Milla Hooks, explores the joy of sport, as experienced by ordinary people. It features real-life vignettes of people passionately engaged in running, bike-riding, weight training, golf and other athletic activities. The visuals have an evocative, poetic sense in support of the tagline, “Life Well Worn.”nnnnEach of the spots underscores Gleie’s gift for associating products with basic human emotions, and doing so in an organic, unforced manner. "Branding doesn’t have to be hard sell,” says Gleie. “It can be handled delicately. It can be an invitation with no hidden agenda.”nnMadheart is based in Los Angeles. For further information, call 213.995.4555 or visit www.madheart.com. The company is represented on the West Coast by Lisa Gimenez Toliver (lisa@lisareps.com) and Keith Quinn (keithevil.quinn@gmail.com), Hot Betty in the Midwest (comcat@hot-betty.com), and, on the East Coast, Dana Dubay (dana@dubay.tv) and Kelly Flint (kelly@strikemedia.tv). nnCreditsnClient: PampersnTitle: Vertical Chair ClimbnAgency: Saatchi & Saatchi, New York. Tris Gates-Bonarius, creative director.nDirector: Jan GleiennClient: PampersnTitle: Every Little MiraclenAgency: Saatchi & Saatchi, New York. Tris Gates-Bonarius, Global Creative Director/Art Director; Cliff Francis, Worldwide P+G Creative Director/Writer; Michael von Schmidt-Pauli, Global TV Producer; Con Williamson, North American COO; Jorg Riommi and Adam Kerj, Creatives.nDirector: Jan GleiennClient: KraftnTitles: Make Something AmazingnAgency: McGarrybowen. Mike Straznickas and Dave Reger, group creative directors. nProduction: Madheart, Los Angeles. Jan Gleie, director; Lisa Phillips, executive producer; Joan Sullivan, business manager. nnClient: TargetnTitles: Life Well WornnAgency: Peterson Milla Hooks, Minneapolis. Dave Peterson, president; Nick Fecteau, art director; Courtney Vincent, writer; Heather Johnson, account director; Sean Healey, producer.nProduction: Madheart, Los Angeles. Jan Gleie, director; Lisa Phillips, executive producer; Joan Sullivan, business manager.Lisa Phillips Executive Producer Madheart 213 995 4555 Contact Lisa via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment