The beauty of Ireland’s west coast and the magic of its music are woven together in breathtaking fashion in a new, multifaceted ad campaign directed by Georgi Banks-Davies for Tourism Ireland and Publicis, London.
The campaign, produced by Friend, London, includes an 8-minute documentary as well as 60- and 30-second spots, and promotes the launch of a 2500 km tourist route, dubbed the Wild Atlantic Way, by following members of the indie band Solomon Grey on a road trip. Band members travel via Volkswagen van that doubles as a mobile recording studio and make stops to admire the rugged coastline and visit with local musicians. The documentary is incorporated into an interactive website where visitors can also download a Solomon Grey EP.
Banks-Davies, who is represented in the U.S. by Madheart, says that the agency handed her an open brief. “I approached it with a small and lean team, so we were free to react to unexpected situations,” she recalls. “Certain locations and people we knew were coming, others were surprising. Key to me was that it was a very intimate journey in a huge landscape. It had to feel epically beautiful and considered, never a ‘grab it’ style.”
The director, her crew and the band traveled the full route for the Wild Atlantic Way, which extends from Donegal in the north to Kinsale in the south. The dozens of shooting locations included the Cliffs of Moher, the tiny island of Inishmore and the village of Crookhaven on the island’s southern tip. “I wanted to show the diversity of the coastline from north to south, and what was unique to each location, such as horse racing on a beach in Omey and the haunted lake at Dunlough Castle.”
Stylistically, Banks-Davies drew her inspiration from classic road movies and travel photography. “The most important thing was the band—Solomon Grey,” she observes. “I was inspired by their music and their process and, in return, they were inspired through my pictures. It’s clear in the edit that the music and images inspired each other.”
Madheart is based in Los Angeles. For further information, call 310-421-4441or visit http://www.madheart.com/ . The company is represented on the West Coast by Mark Andrews (andrewsmark@mac.com), on the East Coast and in the Midwest by Hot Betty (cat@hot-betty.com), and in the Southeast by Sarah Lange (sarahLange@cox.net).
Video Credits
Client: Tourism Ireland
Agency: Publicis London Andy Bird, executive creative director.
Director: Georgi Banks-Davies (represented in the U.S. by Madheart)
Production: Friend, London. Todd Bahazi, director of photography.
Edit: MPC, London. Chris Roebuck, editor.
Lisa Phillips
Executive Producer
Madheart
Contact Lisa via email
213 995 4555
Media:
Linda Rosner
Artisans Public Relations
(310) 837-6008
Contact Linda via email
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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