Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.nnOne of the new spots features stylist Cate Sheehy from the TLC series “What to Wear.” She first appears in her studio and confesses that what she enjoys most is styling her friends. “They,” she notes, “all love the latest trends, but none of them wants to pay full price.” She takes them on a shopping trip to T.J. Maxx where they load up on designer fashions at discount prices.nn
nnThe second spot takes a similar course through the story of young stylist assistant Jenny Salinas. Jenny, who recently arrived in New York City “with just a suitcase,” styled herself and her apartment at T.J. Maxx.nnGleie, who shot both spots in New York City, renders the stories in a way that feels genuine, lighthearted and affecting. Shots of Cate and her friends posing on a city street, with camera flairs and natural lighting, have the feel of a Facebook video. The women give warm, natural performances and when they pause to address the camera, it’s as if they are sharing a secret with a friend, which, of course, is the whole point.nnCreditsnTitles: Cate: Scoring for Friends, Jenny: The Big MovenClient: T.J. MaxxnnAgency: Grey Worldwide, New York.nMark Fina, executive creative director; Cynthia Wills, copywriter/creative director; Gino Gianneshci, art director /creative director; Kelly Fagan, agency producer. nnProduction: Madheart, Los Angeles.nJan Gleie, director; Lisa Phillips, executive producer.nnMadheart is based in Los Angeles. For further information, call 213.995.4555 or visit www.madheart.com. The company is represented on the West Coast by Lisa Gimenez Toliver (lisa@lisareps.com), Hot Betty in the Midwest (cat@hot-betty.com), and, on the East Coast, by Dana Dubay (dana@dubay.tv) and Kelly Flint (kelly@strikemedia.tv)Lisa Phillips Executive Producer Madheart Contact Lisa via email 213 995 4555
Contact:Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More