In his latest contribution for Hallmark, Madheart‘s Jan Gleie has directed a spot that captures the spirit of the holidays through a series of disarmingly simple vignettes in which people express their desire to connect with family and friends. It’s part of an ongoing campaign for the brand, out of Leo Burnett, Chicago, employing the theme “Tell Me” and showing how a Hallmark card can satisfy basic human emotional needs.nnThe spot is composed of a series of artfully crafted portraits in which the subject speaks directly to the camera as if to a loved one of his or her desire for connection. “Tell me that I did a good job.” “…that our traditions matter.” “Tell me you love me for who I am.” nn
nnAs is typical of Gleie’s work, the vignettes feel authentic and unforced and the speakers connect with viewers because they express simple, human emotions that everyone shares. People engage in holiday activities in casual, natural ways that never feel staged or sentimental. They seem like people we know.nnEarlier this year, Gleie directed spots with the same theme for Valentine’s Day and Mother’s Day. He also directed a 60-second branding spot built on the “Tell Me” phrase. That spot included subjects ranging from a woman dealing with the anxiety of growing old to a cancer patient. It’s powerful stuff that, in lessor hands could have struck a false tone, but Gleie delivered it with the light but insightful touch of a master of portraiture. nnCreditsnTitles: Tell Me – HolidaysnClient: HallmarknAgency: Leo Burnett, Chicago.nJeanie Caggiano, executive creative director; Matt Miller, creative director; Phil Jungmann, creative director; Adam Ferguson, copywriter; Ray Swift, agency producer. nnProduction: Madheart, Los Angeles.nJan Gleie, director; Lisa Phillips, executive producer.nnMadheart is based in Los Angeles. For further information, call 213.995.4555 or visit www.madheart.com. The company is represented on the West Coast by Lisa Gimenez Toliver (lisa@lisareps.com), Hot Betty in the Midwest (cat@hot-betty.com), and, on the East Coast, by Dana Dubay (dana@dubay.tv) and Kelly Flint (kelly@strikemedia.tv)
Contact:
Lisa Phillips Executive Producer Madheart 213 995 4555 Contact Lisa via email
Contact:Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
Goldcrest Post provided post services for both seasons of Severance, including picture editorial support, sound editorial, ADR and sound mixing
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More
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