M3 Creative, which just recently formed a new motion picture advertising division under award-winning theatrical marketing creative director, David Yocum, has already received its first Golden Trailer Award nomination.nnThe trailer for “John Dies at the End,” starring Paul Giamatti with auteur and cult legend Don Coscarelli (“Bubba Ho-Tep,” the “Phantasm” series) leading the way as director, producer and writer of the screenplay, will compete among the five films nominated for the prestigious Don LaFontaine Award for Best Voice Over in a ceremony to be held Friday, May 3, at the Saban Theater.nn
nn”This nomination is especially gratifying in that it was one of the first projects from our new trailer division,” M3 Partner-CEO Andy Meyers said. “Dave’s outstanding motion picture advertising work has allowed us to bring that different perspective to our existing clients including film and TV studios, networks, advertising clients, gaming companies, websites and more.”nnThe Golden Trailer nomination is the latest in a series of accomplishments for M3. In addition to the creation of M3 Creative Trailers, the company has also formed other key divisions, including M3’s reality and film units. The latter saw its “John Dies at the End” from Magnolia Pictures’ Magnet Releasing – produced by M3 Partners Meyers, Brad Baruh and Roman Perez – debut in theaters on Jan. 25, besting all other box office contenders in per-screen average in its opening weekend.nnA second feature, “Applecart,” is in the works that will explore new ways of telling classic 1970s and ’80s horror narratives. Written by Baruh, shooting will commence this winter.nnAbout M3 CreativenM3 Creative is an award-winning creative content agency specializing in delivering focused and effective content, marketing and advertising solutions. M3 produces all forms of programming and promotion designed to maximize messaging and entertainment value. nnWith its history of producing 30-minute daily shows, reality shows, interstitials, promos, music videos, commercial spots, specials, webisodes, mobile content, EPKs, DVD material and more, M3 is uniquely positioned to deliver multi-dimensional, multi-purpose and multi-faceted creative to the widest range of clients.nnM3 recently expanded into M3 Creative Trailers, a motion picture advertising division headed by prominent theatrical marketing producer David Yocum. M3 also includes M3 Creative Reality, a non-fiction reality division led by Director of Development Arielle Worona.nnAdditionally, M3 Creative Film allows M3 to use its marketing expertise to focus on producing high-quality, demographically-targeted specialty theatrical and made-for-TV films while keeping budgets in the $1 million-$10 million range. M3’s first feature-length film, “John Dies at the End” from Magnolia Pictures’ Magnet Releasing, and directed by Don Coscarelli and starring Paul Giamatti, was accepted at Sundance, SXSW and TIFF. It was released on VOD in December 2012 and in theaters in January 2013. A second feature, “Applecart,” is in development.
