Global creative agency ATTIK has been commissioned by the founders of luxury fashion brand Beulah London to develop their new corporate brand and visual identity system that delivers on the promise of luxury fashion with a heart. ATTIK is tasked with evolving and maturing the brand over the months ahead in anticipation of future growth and international expansion. The new identity is expected to launch in Fall 2014.
Beulah London was co-founded in 2011 by English aristocrat Lady Natasha Rufus Isaacs and Lavinia Brennan with the vision of using fashion to raise awareness and funds to help victims of human trafficking. Thanks to its elegant designs and strong company ethos to bridge the gap between high-end fashion and ethical product sourcing, the brand has earned widespread esteem from an ever-expanding list of high profile clientele, including Kate Moss, Sienna Miller, Sarah Jessica Parker, Pippa Middleton and the Duchess of Cambridge, to name but a few.
"We are proud of the beautiful brand we have developed to complement our unique story, and as we move even further onto the world stage, we want to accentuate that glamour can have a human side," said Natasha. "Our customers value elegance, craftsmanship and quality… but also like to know that they're helping to make a positive impact on the world through their choices."
"As we looked toward the future of our evolution, we set out to find a creative group that could understand all facets of our brand and help us communicate what we stand for, both in the fashion world and in the bigger picture," Lavinia added. "In ATTIK we have found an innovative partner with a history of working alongside global brands in unique and unexpected ways, where the results speak very effectively for themselves."
For ATTIK's CEO Ric Peralta and his colleagues, who learned of Beulah London through its human rights mission, the attraction was overwhelming. "I was immediately drawn-in by their altruistic mission of helping victims of human trafficking, but juxtaposed with the fine art of their product line, I knew this was a perfect fit," he said. "We are so pleased to be part of the next evolution of Beulah London."
ATTIK's team will be led by associate creative director Stu Melvin, senior designer Natalie Kuo, and planning director Cory Pierce.
Dedicated to social justice in its employment of Indian human trafficking victims, Beulah London has received endorsements from many major human rights organizations, including the United Nations. For more information, please visit http://beulahlondon.com.
About ATTIK
ATTIK (http://attik.com) is part of the Dentsu Aegis Network focused on developing integrated advertising, digital and branded experiences. Specifically, the agency's expertise in strategic planning, design, advertising, production, client service and research has driven extraordinary success across most consumer product and service categories. For inquiries, please contact CEO Ric Peralta (Ric@attik.com) at +1-415-284-2600.
