Santa Monica and Melbourne-based visual effects studio Luma has hired Ella Keeven as Head of Marketing. Keeven brings over ten years of experience marketing companies and brands in the creative and innovation industries, giving her the expertise to further develop Luma’s stature in the worlds of feature films, advertising, and original content creation. Most recently, Luma has further diversified its offering with the launch of Luma Labs, a venture capital arm geared at incubating and accelerating notable startups.

Keeven joins Luma from The Mill where she oversaw all communications for the New York studio. In her new role at Luma, Keeven will take the lead on developing a comprehensive marketing strategy in alignment with Luma’s business goals and identifying high-profile opportunities to advance the company’s world-class talent and creative work.

Keeven will work closely with Luma’s creative and executive management teams to promote the company’s inimitable culture and growing presence within the ever-evolving creative and technological spheres.

“As a privately held artist-owned and artist-run studio, Ella will be given the freedom to design and curate marketing moments bespoke to Luma’s story,” says Luma’s Managing Director Jay Lichtman. “Luma is a truly unique company with a storied past and an even more exciting future. With her knowledge of emerging trends and platforms, Ella brings a fresh perspective in crafting effective initiatives to help further develop awareness of the brand and everything it stands for, and we couldn’t be luckier to have her onboard.”

Luma has established itself as a provider of phenomenal visual effects for Hollywood blockbusters such as Ant-Man, Guardians of the Galaxy, Insurgent, Prometheus, Thor: The Dark World, Oz: The Great and Powerful, and Captain America: The Winter Soldier; as well as award-winning live-action films including Prisoners, True Grit, No Country for Old Men and Crash.