Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post’s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that – like us – are predisposed to can be “diva-ish,” gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.
Sound Lounge Announces New Partners
Justin Kooy (Left) and Steve 'Major Giammaria.
Sound Lounge has announced that acclaimed mixers Steve ‘Major’ Giammaria and Justin Kooy will step into new leadership roles as partners, as the company enters its 26th year as New York City’s longest-standing independent audio post-production house. In anticipation of this transition, veterans and founders Marshall Grupp, Peter Holcomb, and Tom Jucarone are preparing to take on new roles in the Spring of 2025. “Sound Lounge has always been more than just a studio; it’s a place where creativity thrives, and clients become part of the family. We’re incredibly proud to continue that tradition, while also bringing fresh ideas and energy into the mix,” shares Giammaria, a four-time Emmy Award winner for his work on The Bear. “Tom, Peter, and Marshall have always believed in cultivating internal talent, and Justin and I are a result of that tradition. We look forward to building on what they’ve created and pushing the company to new heights.” Giammaria, who’s been with Sound Lounge since 2006, will lead the Film + Television Division while embracing broader leadership responsibilities as partner. Justin Kooy, who has been with Sound Lounge since 2005, has built a stellar reputation as a commercial mixer. In his new role as partner, Kooy will lead the Commercial Division, continuing to drive the company’s success in the advertising space. “It’s an exciting time for Sound Lounge,” Kooy said. “We are committed to offering the same exceptional service and quality that has defined us. Our goal is to intrigue and inspire, ensuring every project we work on elevates our clients' visions and exceeds... Read More
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