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    Lucky 21’s Tom Ryan Makes The New Buttery Jack™ Sizzle For Agency David&Goliath

    By HYPEUpdated:No Comments4247 Views
    DALLAS and LOS ANGELES -- (SPW) --

    For years, Jack has been the boss at Jack in the Box. Now, he’s ditching his suit and tie and mounting his vintage motorcycle to find better. He’s determined and inspired to create something legendary. It’s with this New Buttery Jack™ Burger that Lucky 21 director Tom Ryan came in to this picture. Tom Ryan’s expertise is making food a visual hero. In the case of this new spot, the challenge was to film the signature new burger so that it would integrate deliciously into the spot’s narrative, directed by Owen Trevor, where Jack discovers a cowboy in the middle of nowhere cooking away.

    “The key was to make the food look like a seamless part of the story and also stand out as the new offering by Jack in the Box,” explains Director Ryan. “The agency had a clear and clever direction on how to achieve this integration. We were very much aligned in our view of how to create the look to showcase the Buttery Jack. This unified approach, and their strong vision for the overall spot, made it a terrific process to be a part of.”

    This is the story of how the new Buttery Jack™ came to be, both on screen and behind the scenes.

    Video Credits

    Agency: David&Goliath, LA
    Founder & Chairman: David Angelo
    President: Brian Dunbar
    Chief Creative Officer: Colin Jeffery
    Executive Director, Strategic Planning: Seema Miller
    Group Creative Director: Ben Purcell
    Group Creative Director: Steve Yee
    Art Director: Allen Yu
    Copywriter: Mark Monteiro / Patrick Que
    Art Director: Robert Casillas (Digital)
    Copywriter: Courtney Pulver (Digital)
    Executive Director of Production: Paul Albanese
    Executive Producer: Karen Jean
    Director of Print Production: Meredith Walsh
    Sr. Art Buyer: Andrea Rosenfeld
    Group Account Director: Michele Tebbe
    Planner: Donesh Olyaie
    Account Coordinator: Kristina Papilion
    Senior Project Manager: Lila Anton
    Director of Digital: Josh Crick
    Director of Digital Delivery and Technology: Robert Boucher

    Production Company: Rabbit Content (Live Action)
    Director: Owen Trevor
    Director of Photography: Ben Seresin
    Executive Producer: Douglas Howell
    Executive Producer: Joby Barnhart
    Line Producer: Mark Hall
    Head of Production: Jeff Sommar

    Production Company: Lucky 21 (Food / Tabletop):  
    Director: Tom Ryan
    Executive Producer: John Gilliland
    Line Producer: (Tabletop): Chelsea Sevedijian

    Editorial: Spinach LA (in collaboration with Rock Paper Scissors)
    Editor: David Brodie (courtesy of Rock Paper Scissors)
    Assistant Editor: Ben Reesing (courtesy of Rock Paper Scissors)
    Post Producer: Jonathan Carpio
    Post Producer: Dina Ciccotello (courtesy of Rock Paper Scissors)

    Color: Company 3
    Colorist: Stefan Sonnenfeld
    Producer: Rhubie Jovanov

    Visual Effects: Fell VFX
    Executive Producer: Rachel Koch
    VFX Supervisor: Russell Fell

    Original Music Composition: Human

    Mix Facility: Margarita Mix Santa Monica
    Mixer: Nathan Dubin

    Contact:

    Jessie Nagel
    @ Hype 310.839.9834
    Contact Jessie via email

    Contact:


     

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Jack in the BoxLucky 21Food DirectorsSuper BowlDirecting



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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