Director Peter Rabôt continues his illuminating “Amazing Things Are Happening Here” campaign for NewYork-Presbyterian Hospital, highlighting the latest in innovative clinical research and advanced medical treatments for Post-Traumatic Stress Disorder (PTSD) in recent advertisements for the hospital.rnrnAs Rabôt explains, “The hospital category probably has the most difficult audience to engage. Most people do not like hospitals; and, for the most part, aren’t dependent on them, so these individuals actively ignore their marketing messages. My challenge was to break through this barrier.”rnrnRabôt continues to propel the “Amazing Things” campaign forward with his latest provocative work. Five new :60 second spots were recently released featuring the story of retired Lieutenant Colonel John O’Brien. During an in-depth interview, O’Brien described his experiences returning home from four tours of duty in the Middle East and facing PTSD.rnrnJohn O’Brien served as a Special Operations officer in the Middle East and was the recipient of a Purple Heart and Bronze Star for his service to his country. John is without a doubt an American hero—but not without an emotional cost. In these advertisements, O’Brien describes his treatment at NewYork-Presbyterian “[It’s] brought me to a point in my life where I can really start to move on.”rnrnOver 500,000 United States participants in the Middle East conflicts may suffer from Post-Traumatic Stress Disorder.rnrnNewYork-Presbyterian Hospital is developing inventive new therapies to treat Post-Traumatic Stress Disorder. rnrn
rnrnCreditsrnrnClient: NewYork-Presbyterian HospitalrnrnAgency: Munn RabôtrnCEO: Orson MunnrnCreative Director: Peter RabôtrnCreative Director: John StingleyrnAgency Producer: Rachel ManisrnSenior Account Executive: Paul WarnerrnAccount Supervisor: Kate Roderick LopezrnAccount Coordinator: Rachel FloydrnrnProduction Company: Lost Highway FilmsrnDirector: Peter RabôtrnDirector of Photography: Maryse AlbertirnExecutive Producer: Marc RosenbergrnProducer: Tom Nifenecker rnProduction Supervisor: Natalie WarkenthienrnrnEditorial: MUGSYrnEditor: Antoine MillsrnExecutive Producer: Sean ReillyrnAssistant Editor: Jonathan StrombergrnrnAbout Lost Highway FilmsrnLost Highway Films is a television & film production company specializing in Commercials, Digital Content, VFX, Promos, Animation, Documentary, and Long Format. rnrnLHF understands client’s goals creatively and can provide amazing production value and support. Director Peter Rabot rounds out the LHF roster comprised of Todd Bellanca, Robin Hays, Amy Demas, Eddy Chu, Michael Patterson, and Mat Fuller. For further information contact LHF call 212.242.7400, e-mail: info@losthighwayfilms.com or visit our website at www.losthighwayfilms.com.
Brandon Rosenberg New Business Development Lost Highway Films O: 212.242.7400 Contact Brandon via email www.losthighwayfilms.com East Coast Sales R2 Robin Fried I Richard Fink O: 212.647.8464 Contact Robin via email I Contact Richard via email www.r2nyc.com
Contact:Mid West Sales Cathi Connor, Inc. O: 312.860.7000 Contact Cathi via email www.cathiconnorinc.com
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More