Director Peter Rabôt continues his illuminating “Amazing Things Are Happening Here” campaign for NewYork-Presbyterian Hospital, highlighting the latest in innovative clinical research and advanced medical treatments for Post-Traumatic Stress Disorder (PTSD) in recent advertisements for the hospital.rnrnAs Rabôt explains, “The hospital category probably has the most difficult audience to engage. Most people do not like hospitals; and, for the most part, aren’t dependent on them, so these individuals actively ignore their marketing messages. My challenge was to break through this barrier.”rnrnRabôt continues to propel the “Amazing Things” campaign forward with his latest provocative work. Five new :60 second spots were recently released featuring the story of retired Lieutenant Colonel John O’Brien. During an in-depth interview, O’Brien described his experiences returning home from four tours of duty in the Middle East and facing PTSD.rnrnJohn O’Brien served as a Special Operations officer in the Middle East and was the recipient of a Purple Heart and Bronze Star for his service to his country. John is without a doubt an American hero—but not without an emotional cost. In these advertisements, O’Brien describes his treatment at NewYork-Presbyterian “[It’s] brought me to a point in my life where I can really start to move on.”rnrnOver 500,000 United States participants in the Middle East conflicts may suffer from Post-Traumatic Stress Disorder.rnrnNewYork-Presbyterian Hospital is developing inventive new therapies to treat Post-Traumatic Stress Disorder. rnrn
rnrnCreditsrnrnClient: NewYork-Presbyterian HospitalrnrnAgency: Munn RabôtrnCEO: Orson MunnrnCreative Director: Peter RabôtrnCreative Director: John StingleyrnAgency Producer: Rachel ManisrnSenior Account Executive: Paul WarnerrnAccount Supervisor: Kate Roderick LopezrnAccount Coordinator: Rachel FloydrnrnProduction Company: Lost Highway FilmsrnDirector: Peter RabôtrnDirector of Photography: Maryse AlbertirnExecutive Producer: Marc RosenbergrnProducer: Tom Nifenecker rnProduction Supervisor: Natalie WarkenthienrnrnEditorial: MUGSYrnEditor: Antoine MillsrnExecutive Producer: Sean ReillyrnAssistant Editor: Jonathan StrombergrnrnAbout Lost Highway FilmsrnLost Highway Films is a television & film production company specializing in Commercials, Digital Content, VFX, Promos, Animation, Documentary, and Long Format. rnrnLHF understands client’s goals creatively and can provide amazing production value and support. Director Peter Rabot rounds out the LHF roster comprised of Todd Bellanca, Robin Hays, Amy Demas, Eddy Chu, Michael Patterson, and Mat Fuller. For further information contact LHF call 212.242.7400, e-mail: info@losthighwayfilms.com or visit our website at www.losthighwayfilms.com.
Brandon Rosenberg New Business Development Lost Highway Films O: 212.242.7400 Contact Brandon via email www.losthighwayfilms.com East Coast Sales R2 Robin Fried I Richard Fink O: 212.647.8464 Contact Robin via email I Contact Richard via email www.r2nyc.com
Contact:Mid West Sales Cathi Connor, Inc. O: 312.860.7000 Contact Cathi via email www.cathiconnorinc.com
Lost Highway Films Signs Beauty/Fashion Director Nathaniel Kramer
As the New Year kicks in, Lost Highway Films Executive Producer Marc Rosenberg is committed to expanding his roster as exhibited by the addition of Beauty/Fashion director Nathaniel Kramer.
Known for...
Live-Action/VFX Director Chris Vincze Joins Lost Highway Films
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Lost Highway Films’ Executive Producer-Turned-Novelist, Marc Rosenberg, Publishes His First Crime Thriller, “Headcase”
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Lost Highway Films Adds Blush for a Rosy Future
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Lost Highway Films’ Todd Bellanca’s Moving Meditation On Food Allergy Bullying
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2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More