Director Peter Rabôt continues his illuminating “Amazing Things Are Happening Here” campaign for NewYork-Presbyterian Hospital, highlighting the latest in innovative clinical research and advanced medical treatments for Post-Traumatic Stress Disorder (PTSD) in recent advertisements for the hospital.rnrnAs Rabôt explains, “The hospital category probably has the most difficult audience to engage. Most people do not like hospitals; and, for the most part, aren’t dependent on them, so these individuals actively ignore their marketing messages. My challenge was to break through this barrier.”rnrnRabôt continues to propel the “Amazing Things” campaign forward with his latest provocative work. Five new :60 second spots were recently released featuring the story of retired Lieutenant Colonel John O’Brien. During an in-depth interview, O’Brien described his experiences returning home from four tours of duty in the Middle East and facing PTSD.rnrnJohn O’Brien served as a Special Operations officer in the Middle East and was the recipient of a Purple Heart and Bronze Star for his service to his country. John is without a doubt an American hero—but not without an emotional cost. In these advertisements, O’Brien describes his treatment at NewYork-Presbyterian “[It’s] brought me to a point in my life where I can really start to move on.”rnrnOver 500,000 United States participants in the Middle East conflicts may suffer from Post-Traumatic Stress Disorder.rnrnNewYork-Presbyterian Hospital is developing inventive new therapies to treat Post-Traumatic Stress Disorder. rnrn
rnrnCreditsrnrnClient: NewYork-Presbyterian HospitalrnrnAgency: Munn RabôtrnCEO: Orson MunnrnCreative Director: Peter RabôtrnCreative Director: John StingleyrnAgency Producer: Rachel ManisrnSenior Account Executive: Paul WarnerrnAccount Supervisor: Kate Roderick LopezrnAccount Coordinator: Rachel FloydrnrnProduction Company: Lost Highway FilmsrnDirector: Peter RabôtrnDirector of Photography: Maryse AlbertirnExecutive Producer: Marc RosenbergrnProducer: Tom Nifenecker rnProduction Supervisor: Natalie WarkenthienrnrnEditorial: MUGSYrnEditor: Antoine MillsrnExecutive Producer: Sean ReillyrnAssistant Editor: Jonathan StrombergrnrnAbout Lost Highway FilmsrnLost Highway Films is a television & film production company specializing in Commercials, Digital Content, VFX, Promos, Animation, Documentary, and Long Format. rnrnLHF understands client’s goals creatively and can provide amazing production value and support. Director Peter Rabot rounds out the LHF roster comprised of Todd Bellanca, Robin Hays, Amy Demas, Eddy Chu, Michael Patterson, and Mat Fuller. For further information contact LHF call 212.242.7400, e-mail: info@losthighwayfilms.com or visit our website at www.losthighwayfilms.com.
Brandon Rosenberg New Business Development Lost Highway Films O: 212.242.7400 Contact Brandon via email www.losthighwayfilms.com East Coast Sales R2 Robin Fried I Richard Fink O: 212.647.8464 Contact Robin via email I Contact Richard via email www.r2nyc.com
Contact:Mid West Sales Cathi Connor, Inc. O: 312.860.7000 Contact Cathi via email www.cathiconnorinc.com
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More