Lost Highway Films director Todd Bellanca and agency Chowder Inc. have finished an exciting new campaign for Connecticut Tourism. Spearheading Connecticut’s massive new marketing initiative, Todd Bellanca’s spots put this New England treasure on the map as the perfect destination for adventure and exploration for all ages. nn
nViewers can experience the thrill of Connecticut’s attractions by clicking here.nnThe campaign consists of two television spots, and a longer piece for the web. The spots detail different sides to Connecticut’s tourism industry; "Coast" capturing the state’s coastal beauty, the second, "River", showing the audience inland attractions, such as wine tasting and zip-lining. The two minute web piece gives viewers a comprehensive understanding of all the state has to offer, while featuring the Hartford Symphony Orchestra, lead by celebrated female conductor Carolyn Kuan, perform the campaign’s theme song "Better with You". nnThe tag line, ‘Still Revolutionary’, brings to mind innovation and an independent spirit . Bellanca was entrusted by the State of Connecticut with pioneering their newly announced marketing campaign, created by Chowder Inc. Governor Daniel Malloy explains the aim of the campaign as "speaking to Connecticut’s deep roots in the founding of this country and reminding us that we still have that independent, revolutionary spirit.". nnWith the "Still Revolutionary" campaign Todd brings Connecticut into the minds of audiences at large, making it clear that the state has so much to offer, and is supported by a great heritage. "For centuries we have been the home of literary greats, innovators and natural wonders — an incredibly diverse array of products and talent, all right here in Connecticut." says Governor Malloy. "We are a beautiful state, and we are very proud of our history, even as we look toward our future."With the "Still Revolutionary" campaign Bellanca brings the state’s history to life, and effectively weaves it into the story of Connecticut’s future. nnCreditsnAgency CHOWDER INC. nVP Account Director: Corinne Casagrande nCreative Director/CW: Jim RitterhoffnCreative Director/AD: Tony Kobylinski nAgency Producer: Stephanie Liu nExecutive Producer: Fred Slobodin nBroadcast Production: Jon Roth nnProduction LOST HIGHWAY FILMSnDirector: Todd BellancanExecutive Producer: Marc RosenbergnProducer: Cathy CoopernProduction Supervisor: Tom Nifenecker nDirector of Photography: Jamie RosenbergnnEditorial Credits for MAD.HOUSE nProducer: Zivy Johnson nEditor: Damien Massingham nnAbout Lost Highway Films nLost Highway Films is a television & film production company specializing in commercials, webisodes, digital content, virals, and promos. LHF understands client’s goals creatively and can provide amazing production value and support. Director Todd Bellanca rounds out the LHF roster comprised of Sasha Levinson, Caitlin Felton, Elma Garcia, Eddy Chu, Michael Patterson, Peter Rabot and Jeremy Warshaw.For further information contact LHF call 212.242.7400, e-mail info@losthighwayfilms.comor visit our website at www.losthighwayfilms.com.nnAbout Chowder, Inc. nChowder, Inc is a privately owned NYC-based creative firm solely devoted to the creation of original content for advertising, television and film. Specializing in travel tourism and destination marketing, Chowder’s goal is to erase the line between advertising and entertainment by helping its clients find new and innovative ways to reach consumers. For further information, call Corinne Casagrande 212.352.0202, email corinne@chowderinc.com or visit our website at www.chowderinc.com.
Contact:
Roxanne & Co. / East Coast Sales Roxanne Artesona & Jeff Bowman 1201 Broadway # 801 New York, NY 10001 O: 212.679.979 www.roxanneandco.com
Contact:In House Sales Representation losthighwayfilms Brandon Rosenberg 30 Vandam Street, Suite 4A New York, NY 10013 O: 212.242.7400 www.losthighwayfilms.com
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
New York Festivals Advertising Awards 2025 Call for Entry Campaign.
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment
MySHOOT Profiles
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