Published by the Independent Multidisciplinary Creative Studio, COURAGE is a Visual Odyssey Through an Array of Brave and Bold Ideas
The multidisciplinary creative studio LOS YORK continues its long track record of going where few agencies have gone before by publishing COURAGE, a lushly illustrated book that features 292 pages of recent brave and bold work created by the shop. Weighing in at almost 5 lbs, 14 inches long by 9.5 inches wide and almost 2 inches thick COURAGE features concept through execution, brand work, design, motion graphics, CGI and live action work for clients including Under Armour, Motorola, Logitech, Hennessey and the Minnesota Twins, among others. The shop’s experiments in AI are also on display in the new opus, which is essentially a major shout-out to what the agency has dubbed “Creative Courage.”
“In the midst of navigating a challenging project, where great work often meets its untimely demise daily, we stumbled upon a profound realization,” said LOS YORK Executive Creative Director Scott Hidinger, “Creativity thrives when you’re working shoulder-to-shoulder with someone who shares your hunger to do the bravest, boldest thing, regardless. We call it ‘Creative Courage.’”
“This is a book that takes readers on a visual journey through executed projects, the stages of development, and perhaps most importantly, ideas lost in the process,” said LOS YORK Managing Director Melina Osornio-Andrade.“For us, courage means unabashedly embracing and sharing your truth. It’s doing something that stirs a decent helping of fear, knowing that growth lies on the other side.”
According to LOS YORK Founder and Chief Catalyst Officer Seth Epstein, COURAGE was inspired by the seminal 1999 publication BAREBACK A TOMATO PROJECT, an equally massive and stunning collection of work created and compiled by the members of the world-renowned London based art collective and design shop Tomato, which worked in the 90’s on ground breaking projects for Chanel to Channel 4, Microsoft to Mute Records, Sony, Samsung, Nokia, Nike, Renault and Royal Mail, among others.
“Courage isn’t just a book about LOS YORK’s past; it’s a flag planted for our future,” said Epstein. “I hope it inspires others to push themselves and their teams a bit more than usual. It’s about building a case for being courageous, not just a ‘let’s go for it’ mentality. Build a case for your ideas, then get out of the way and watch them become an inspiration for others.”
“At Los York,” Hidinger continued, “We’ve identified that when we’re in the middle of creating something we’re excited about and feel like we’re headed somewhere new, off-brand, or braver than is being asked of us, we light up. We get excited. We push harder. Turns out, we’re all on a daily hunt for that dopamine.”
For more information about COURAGE and how to order a copy of this limited edition publication please email Melina Osornio-Andrade at contact info below or visit https://losyork.tv.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More