In 2005, entrepreneur Paul Reitzin was in desperate need of a studio to shoot visuals for his extremely popular furniture line. Reitzin glanced around the Los Angeles film production landscape, and not impressed by what he saw thought to himself, “We can do better. We have to do better.” In his mind, the task at hand was clear.
Mr. Reitzin already had a wealth of experience and a knack for bringing his vision to fruition. He founded Studio RTA, a market leader, trendsetter and consistent award recipient for excellence in design within the Home Office and Home Theatre furniture categories and later launched the Avenue Six furniture line. Clearly his ability to launch and successfully build companies was established. But, now Reitzin’s thoughts turned to film and television production and the idea for the glitzy Avenue Six Studios was born.
It originally started innocently enough when Reitzin and partner Steve Harris obtained a prime piece of business-zoned real estate and were first planning an “Avenue Six Studios.” The original goal was simply to keep creative and quality control over the visual images and marketing materials for Avenue Six furniture and Rezon8 Living. Originally blueprinted as a state-of-the-art photography studio to support Reitzin’s Avenue Six furniture line and his retail plans, as the process continued, the idea for a larger, more expansive Avenue Six Studios grew.
Fast-forward to July 2008. Now Reitzin is President and CEO of his latest venture, Avenue Six Studios and his vision for a new self-contained complex has become a reality. The 15,000-square-foot facility will include two stages for all types of production. The facility also boasts several thousand square feet of office and other behind-the-scenes space. It is slated for a late July grand opening.
Reitzin notes, “What we have created is a wonderfully complete and all-new facility for the entertainment industry. I was so frustrated with what was currently available for film and television production in the city, I was sure we could create the best possible facility and one perfectly suited for all types of uses. People love the versatility of this facility.”
The New Avenue Six Studio Complex offers one of the industry’s most versatile shooting environments. Located minutes from Burbank, Hollywood and entertainment giants such as Warner Bros., Raleigh Studios, Universal and Disney, Avenue Six is larger and expertly equipped. Reitzin adds, “We have amazing access and we’re all new. It’s a win, win for our current friends in the industry and our new film and television clientele.”
And in keeping with his expertise in the furniture universe, Avenue Six Studios will offer Reitzin’s Rezon8 Living inventory as prop rentals. Additionally, a growing collection of award-winning contemporary and classic retro designs by Avenue Six Furniture will also be made available to the industry. Avenue Six Furniture is a sister company to Avenue Six Studios and a wholesale furniture company that offers a wide range of original and highly innovative ready-to-assemble (RTA) furniture designs for home and office.
Reitzin concludes, “This is the film and production capital to the world. We believe we’ve created a world class venue purpose-built to cater to the incredibly talented individuals in Hollywood who create the movie magic the world has come to embrace.”
Visit the Avenue Six Studios virtual tour by logging on to their website at http://www.avenuesixstudios.com/. Prop sales and rentals will be offered by appointment only. To schedule an appointment, Contact samantha@avesix.com or 818.933.0818 or you can also visit our website at http://www.avesix.com/. For studio facility rentals contact mandy@avesix.com or 818.933.0803.
