Leading Latino Marketing Agency Partners with American Advertising Federation – Houston to Create Scholarship Fund
Lopez Negrete Communications, the second largest independent, Hispanic owned and operated, full-service agency, specializing in Hispanic marketing, is proud to announce the establishment of an annual scholarship to benefit students interested specifically in Hispanic marketing or advertising. The Lopez Negrete Hispanic Marketing Education Fund could only be made possible with the help of the Advertising Education Foundation of Houston (AEFH), the charitable foundation of the American Advertising Federation – Houston (AAF-Houston).
“Cathy and I established the Lopez Negrete Hispanic Marketing Education Fund to fuel and protect the future of our industry,” said Alex López Negrete, president and CEO of Lopez Negrete Communications. “The greatest legacy we can leave behind is that of providing opportunity for the enrichment and training of the industry’s innovative minds of tomorrow. We believe we have a responsibility to contribute to the leaders of tomorrow.”
The Lopez Negrete Hispanic Marketing Education Fund will award annual scholarships to select recipients with strong potential for success in advertising, marketing, communications, radio/television, media studies, marketing research or other related fields. The scholarships are currently available at four universities: University of Houston, St. Thomas University, Emerson College and Florida State University.
“We are honored to partner with Lopez Negrete Communications in this timely and important endeavor,” said Bill Courtney, chairman of AEFH. “We have invited faculty and administrators of the participating universities to take part in identifying potential students who could qualify for the first Lopez Negrete Hispanic Marketing Education Fund scholarship to be awarded in the spring of 2008.”
The AEFH Board of Directors will be responsible for awarding the Lopez Negrete Hispanic Marketing Education Fund scholarships to the most qualified students within the guidelines established by Alex and Cathy López Negrete. Candidates for scholarships must be of junior, senior or graduate standing, be focused in and with a specific interest in Hispanic marketing and advertising, and possessing a 3.25 GPA in his/her major with a 2.75 overall GPA.
“Our vision is to empower future advertising executives with the means to further their education and cultivate their passion for this industry. Allowing students the opportunity to grow in our environment is the best investment we can make. Ultimately they will be the ones who shape the future of our industry,” added Jay Janecek, chairman of AAF-Houston.
Contact:Julie Jameson Grayum Tel: 832-295-5424 Fax: 832-295-5497 julie@lopeznegrete.com www.lopeznegrete.com
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More