Inspiration can come from anywhere when you’re with Amex. For Lin-Manuel Miranda, it’s the sounds of Puerto Rico that inspire what’s next. “The Rhythm of the Island” was created by Dentsu, produced by Young Collective, and directed by Luis Gerard (represented in both the General and Hispanic markets by bespoke NY-based production company Easy Mondays).
It was while studying at the University of Puerto Rico that Gerard shot his first successful project, a 35mm black-and-white silent short that earned a finalist position at the Venice Film Festival. He has since directed notable spots that run the gamut, beginning with Ponds “Power of Gold,” an epic set piece that could be taking a page from Bertolucci or Lean. Also in the mix: Trident “Sniper” (action/suspense), Loto Joy (emotional), Orbitz (wacky), Stride “Heirloom” (touching and smile-inducing). Interestingly, Gerard wrote “Heirloom” and co-wrote “Sniper.” He has brought his powerful cinematic signature to projects for such agencies as Wieden+Kennedy, BBH, Saatchi & Saatchi, BBDO New York, TBWA Toronto. His clients also include Volkswagen, Bud Light, Ikea, and Axe, to name a few. Gerard has garnered numerous international honors, including Cannes Lions, London International Awards, New York Film Festival, and Clio Awards.
