LIMEY Director Scott Weintrob and Owner/Executive Producer Andrew Denyer collaborated closely with the ad agency creatives from Fallon to shoot an incredibly extensive new web campaign for the all-new 2013 Cadillac XTS luxury sedan. Featuring Cadillac spokesperson Gunner Wright, the 11-spot campaign relied heavily on Weintrob’s expertise shooting cars; being one of the most groundbreaking Directors for BBC’s worldwide hit “Top Gear.” Weintrob has also just wrapped a pilot for AMC for Michael Bay entitled “American Muscle;” and is the Executive Producer/Creator for the new hit MTV2 series “The Dub Magazine Project” focused on cars and car culture.
To view two signature spots from the new Cadillac XTS campaign, click here.
According to LIMEY‘s Denyer, this was a perfect project for Weintrob: “Scott was the best choice because of his experience shooting for the UK BBC series ‘Top Gear.’ Not only did Scott instinctively know the best and unique ways to shoot a car and demonstrate its features, but his experience working with the three presenters on ‘Top Gear’ [Jeremy Clarkson, Richard Hammond and James May] meant Scott knew how to get natural performances and editorial options as Gunner drove and talked about the car. It was also Scott’s ability to work very fast, creating many editorial options and still deliver great looking film on a limited budget that cemented him as the best Director for the job. His youthful and engaging personality was a plus.”
Denyer adds that full credit goes to the agency Producer at Fallon Pat Sidoti. “Pat is one of the smartest young Producers I have had the pleasure to work with,” notes the EP. “Pat saw Scott’s potential and had faith in him as the right Director for the job, and was able to share that enthusiasm with Creative Directors Matt Soldan and Whitney Jenkins.”
For Weintrob, shooting a campaign for Cadillac and Fallon was the pinnacle for any car enthusiast and filmmaker. “Fallon is one of the coolest agency working today in automotive advertising, and this was such a great opportunity,” says the Director. “There is one spot in the campaign that is definitely my favorite, because we shot at night in a storm above cloud level. It was hardcore filmmaking. Shooting the race car in ‘Stopping Power‘ was also a highlight. I shot tracks around the world for BBC’s ‘Top Gear,’ and you need a certain amount of car knowledge to shoot a race car. It was fantastic.”
Weintrob agrees that the collaboration with the agency creative team was exceptional, since they shot in three stages over three months this past spring. “We shot a pretty extensive cross section of car advertising, including interiors, beauty, dialogue, high-action car footage, so every day was a challenge, but also really exciting. Working with Pat and Matt from the agency was my best shooting experience to date. They were very collaborative and interesting to work with,” concludes the Director.
Credits
Cadillac XTS
Spot Titles: “Magnetic,” “Bumpers,” “AFB Night Rider,” “Bridges”
Client: GM Cadillac
Ad Agency: Fallon
Executive Creative Directors: Todd Riddle, Bruce Bildsten
Creative Directors: Matt Soldan, Whitney Jenkins
Art Director: Ryan McInnis
Copywriter: Charlie Kuhn
Head of Integrated Production: Corey Esse
Integrated Producers: Pat Sidoti, Erin Simle
Production Company: LIMEY
Director: Scott Weintrob
Executive Producer/UPM: Andrew Denyer
Editorial Company: Volt Studios
Executive Producer: Charlie Lach
Editor: Erik Carlson
Cadillac XTS
Spot Titles: “Stopping Power,” “Sensor Fusion” “CUE series”
Client: GM Cadillac
Ad Agency: Fallon
Executive Creative Directors: Todd Riddle, Bruce Bildsten
Creative Directors: Matt Soldan, Whitney Jenkins
Art Director: Ned Munson
Copywriter: Charlie Kuhn
Head of Integrated Production: Corey Esse
Integrated Producers: Pat Sidoti, Erin Simle
Production Company: LIMEY
Director: Scott Weintrob
Executive Producer/UPM: Andrew Denyer
Editorial Companies: Volt Studios/Cutters
Executive Producer: Charlie Lach (Volt)
Executive Producer: Nicole Visram (Cutters)
Editor: Ryan McGuire
About LIMEY
As the name implies, LIMEY‘s creative aesthetic is deeply rooted in the U.K, with Owner/EP Andrew Denyer bringing his extensive experience from Europe and the U.S. to form one multi-faced, boutique production company. With tenures at large production houses such as Propaganda and Headquarters, as well as single director-owned companies such as Big Lawn Films; Denyer has built a unique directorial roster at LIMEY where each director works in a single genre with an individual style. LIMEY‘s current directorial roster features the talents of Nick Jones, Scott Weintrob, KN+SAW, and Graeme Joyce. An agile boutique, LIMEY also offers the resources of a large production company via its partnership with Chelsea, including an extensive support staff and offices in Los Angles and New York. High-production values, regardless of budget, and a great collaboration for clients are the hallmarks of any LIMEY-produced project. For more information about LIMEY, check out the company’s web site at www.limey.tv.
