Proximo Spirits, Inc. and Three Olives Vodka are thrilled to announce today the first-ever celebrity appearance in the brand’s “What’s Your O-Face?” ad campaign. Grammy award-winning rapper, songwriter and actress Lil’ Kim kicks off her Three-O Vodka endorsement with a photo shoot for the vodka’s newest flavor offering, Purple, appearing in the national ad campaign and in-store merchandising support.
Bursting onto the scene with her forceful presence on Junior M.A.F.I.A.’s debut album, Lil’ Kim launched her solo career in 1996 with her dynamic debut, “Hard Core.” Quickly earning her spot as a rarity among female rappers, the phenomenon known as Lil’ Kim possesses a presence and persona that looms well beyond her tiny frame. With six Grammy nominations and a Grammy win for her hit pop collaboration “Lady Marmalade,” in addition to a plethora of other awards, Lil’ Kim has solidified her place as hip-hop’s Queen Bee, and continues to effortlessly captivate, seduce, provoke, and entertain.
“A perfect match for our latest flavor, Lil’ Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody,” says Elwyn Gladstone, VP of Marketing for Proximo Spirits. “We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base.”
Three-O Purple is a dynamic blend of imported English Vodka and the wildly juicy taste of frozen crushed grapes. The launch of Purple will also mark a change in appearance for the brand, with a 360ยฐ packaging design, displaying lively purple stripes in a variety of shades around the frosted bottle. The vodka itself will also take on a purple hue, reflecting the vibrant essence of the new flavor.
“Since I’m Queen Bee and purple is the color of royalty,” says Lil’ Kim, “I’m thrilled Three Olives has asked me to bring my flavor to the sexy ‘O-Face’ campaign for their new Purple vodka!”
Three-O’s playful spirit is made evident in its colorful array of flavors including the world’s first-ever Cherry, Grape, Root Beer, Rangtang and Bubble vodkas, as well as Pomegranate, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Passion Fruit, Watermelon, Mango, Tomato, Triple Shot Espresso and its exceptionally simple unflavored variety, “Naked.” Now, with Three-O’s tempting and untapped Purple, expert mixologists and backyard imbibers will be scrambling to create signature cocktails for this refreshing summer flavor.
Distilled in England, Three Olives Vodka is one of the fastest growing imported vodka brands in the U.S., with accolades including Impact Magazine’s Hot Brand Award and recommendations from prestigious publications including Wine Enthusiast, Quarterly Review of Wines, Paul Pacult’s Spirit Journal and more. Three Olives Vodka was also named the #1 Vodka by Russian Life Magazine, upsetting numerous luxury brands.
About Three Olives Vodka
The original, ultra-premium vodka from England, Three Olives Vodka is handcrafted in small batches and made from only the finest English wheat. The unmatched method of quadruple distilling and quadruple filtration removes natural impurities, yielding a vodka of exceptional purity and smoothness. Three Olives’ vibrant spirit is evident in its colorful array of flavors including Cherry, Grape, Passion Fruit, Pomegranate, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Watermelon, Mango, Rangtang, Root Beer, Tomato, Triple Shot Espresso, Bubble and the exceptionally simple unflavored variety, “Naked.” At $19.99 and up for a 750 mL bottle, Three Olives’ award-winning, ultra-premium vodka is now available in 19 flavors, providing connoisseurs with endless mixing possibilities. www.threeolives.com
About Proximo Spirits, Inc.
Proximo is a family owned company based in Manhasset, N.Y. Proximo is a leading producer, importer and marketer of prized spirits in the United States and is one of the fastest growing spirits suppliers in the U.S. Formed in 2007, the company has 7 key brands including Three Olivesยฎ Vodka,,1800ยฎ Tequila, Gran Centenarioยฎ Tequila, Maestro Dobel Diamond(tm) Tequila, The Kraken(tm) Black Spiced Rum, and Azul(tm) Tequila, as well as the exquisite Matusalemยฎ Rum brand.
