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    Lightbank and Craft Ventures-Backed SHOWRUNNER Wins Product of The Year At NAB For Its Virtual Production Toolkit

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    Virtual Production: Run In-Camera LED Studios With Easy, Powerful Tech

    SHOWRUNNER's Intuitive Software Makes Virtual Production More Accessible Than Ever

    LAS VEGAS -- (SPW) --

    One hundred years after the National Association of Broadcasters held its first annual convention, a one-year-old Chicago-based film technology company, SHOWRUNNER, won the prestigious Product Of The Year award for its software that makes Mandalorian-style virtual production easy and intuitive for filmmakers. While at NAB, the company also announced a global partnership with the virtual production studio network Vลซ.

    Virtual production is one of the fastest-growing trends in the film and TV industry. Data from an industry survey SHOWRUNNER conducted in January on The State of Virtual Production showed that more than 70 percent of filmmakers predict they will do at least some virtual production work this year. At the same time, many filmmakers also find virtual production to be technically difficult and complicated.

    SHOWRUNNER's software automates difficult virtual production tasks, and reduces technical complexity by allowing film directors, cinematographers, and other crew members to control virtual backgrounds, virtual lights, and more from a familiar touchscreen like an iPad or Samsung Galaxy Tab.

    From a tiny foot booth in the back corner of the NAB convention hall in Las Vegas this week, SHOWRUNNER allowed a parade of filmmakers and studio owners to remotely control a giant LED studio in Chicago—the renowned Resolution Studios—in real-time using a touchscreen. (SHOWRUNNER also provided the underlying software for the NAB entrance exhibit, the Unreal Ride, where attendees rode a futuristic motorcycle in front of an LED wall powered by Vลซ, while a robotic camera from MRMC swung around them.)

    "At last year's NAB, I had to have meetings outside the building because we couldn't afford tickets for the whole team," said SHOWRUNNER's Chief Executive, Shane Snow. "To be powering these crazy exhibits and accepting the Product Of The Year award just a year later is totally surreal."

    About SHOWRUNNER
    SHOWRUNNER was founded by Shane Snow, Sylvia Brindis, Brandon Jordan, and Nick Bartlett in 2022 with a mission of empowering film crews to accomplish more and get home in time for dinner. The company's investors include Lightbank, Craft Ventures, and Gaingels. To learn more, visit https://showrunner.tech

    SPW Category:Filmmaking Products and Services
    Tags:NAB Product of the Year AwardNAB2023Showrunnervirtual production



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From โ€œThe Good, The Bad, and the Delicious,โ€ directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brandโ€™s in-house agency, The Kitchen. The spot, entitled โ€œThe Good, The Bad, and the Deliciousโ€ (:30), was shot virtually at one of Torontoโ€™s virtual production stages with Impossible Studios, Seamanโ€™s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). โ€œBefore I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performancesโ€ฆ and ranch-flavored Mac and Cheese. Letโ€™s be honest, I wanted a free box of ranch-flavored Mac and cheese.โ€ Anthony Ficalora, Lord Danger Executive Producer, explained Seamanโ€™s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. โ€œParker is a master at creating visually engaging looks and on a tight timeline,โ€ says Anthony Ficalora, Lord Danger Executive Producer. โ€œThose skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.โ€ About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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