Support Our Troops Boot Camp Challenge Launch
Liberal Media Films recently teamed up with GSD&M and Goodyear for the Support Our Troops Boot Camp Challenge.
Line Producer Jessica Cramer had these comments, “LMF was (and still is) very stoked that we were asked to be apart of this super fun project. We got to do a good thing and we got to have a lot of fun doing it. The best part? Making NASCAR and NHRA drivers run their little butts off through a pretty intense obstacle course made up of 30 tires, 200 feet of camo netting and a hammer drill. Ok, the hammer drill was really just for the building of the obstacle course.
“To top it all off, we had the pleasure of traveling to the lovely towns of Pocono, PA for NASCAR and then Ennis, TX for NHRA. Pretty cool. Everyone should check out this teaser video and then put moolah on which driver you think will have the fastest time running the course. All proceeds go to the Troops. Donate or we’ll bust out the hammer drill. Just joking. A big thank you to Goodyear and GSD&M for allowing us to be a part of this project and an even bigger thank you to the Troops, LMF salutes you!”
Credits
Client: Goodyear
Ad Agency: GSD&M
Producer: Erika McKay
Sr. Writer: Nicole DuMouchel Davis
Sr. Art Director: Carly Conrad
Assoc. Creative Director/Writer: Brett Baker
VP/Managing GCD: Jay Russell
Creative Director/AD: Tim Eger
VP/Account Director: Soni Laing
Account Manager: Megan Robershotte
Senior Business Affairs Manager: Danielle Zubriski
Production Company: Liberal Media Films
Exec. Producer: Lola Lott
Director: Jeremy Bartel
Line Producer: Jessica Cramer
Dir. of Photography: Jason Burks
2nd Dir. of Photography: Roger Peters
Audio: Nick Patronella
PA & 3rd Camera Operator: Christopher Kasper
Post Production Company: <a href="http://www.charlieuniformtango.com.>charlieuniformtango
Exec. Producer: Ron Rendon
Editor: Christopher Kasper
Audio Engineer: Matt Ludwick
About <a href="http://www.charlieuniformtango.com.>charlieuniformtango
<a href="http://www.charlieuniformtango.com.>charlieuniformtango, full service post-production facility specializing in creative editorial, visual effects, audio mixing, digital production, excellent client service. <a href="http://www.charlieuniformtango.com.>charlieuniformtango also operates Liberal Media Films and DigiTango, an elite talent roster and team of web gurus. www.<a href="http://www.charlieuniformtango.com.>charlieuniformtango.com.
Video Credits
Client: Goodyear; Ad Agency: GSD&M; Producer: Erika McKay; Sr. Writer: Nicole DuMouchel Davis; Sr. Art Director: Carly Conrad; Assoc. Creative Director/Writer: Brett Baker; VP/Managing GCD: Jay Russell; Creative Director/AD: Tim Eger; VP/Account Director: Soni Laing; Account Manager: Megan Robershotte; Senior Business Affairs Manager: Danielle Zubriski. Production Company: Liberal Media Films; Exec. Producer: Lola Lott; Director: Jeremy Bartel; Line Producer: Jessica Cramer; Dir. of Photography: Jason Burks; 2nd Dir. of Photography: Roger Peters; Audio: Nick Patronella; PA & 3rd Camera Operator: Christopher Kasper. Post Production Company: charlieuniformtango; Exec. Producer: Ron Rendon; Editor: Christopher Kasper; Audio Engineer: Matt Ludwick
Contact:Media: Vicki Young 214 948 5940 214 533 1584 Contact Vicki via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More