The principals of the award-winning Leviathan creative studio are very proud to showcase their artistry for Ubisoft® Entertainment at this year’s Electronic Entertainment Expo (E3) trade show. At its global press conference streamed live worldwide this past June, Ubisoft dramatically announced the forthcoming release of the next blockbuster title in the critically acclaimed Tom Clancy franchise. That title, Tom Clancy’s Splinter Cell Blacklist (http://splintercell.com), was released last week in the U.S. and Europe.rnrnWorking closely with Ubisoft’s marketing team earlier this year, Leviathan developed the show-stopping experiential installation for the much-anticipated announcement for Tom Clancy’s Splinter Cell Blacklist. The latest release of the renowned franchise aims to deliver a gripping modern-day special-ops storyline with new levels of technical innovation and quality. rnrn”To make this important upcoming release for their flagship franchise ‘larger-than-life’ at this year’s E3 press conference, Ubisoft invited us to create an ultra-immersive game trailer,” explained Leviathan’s executive producer Chad Hutson. “With the goal of inducing sensory overload for those at the event, we created an experiential installation spanning the giant screen and LED panels of the historic Los Angeles Theatre, and also using the entire proscenium and surrounding surfaces to extend our story even further.”rnrnReflecting the overwhelming chaos instilled in-game by the story’s antagonists, Leviathan’s high-tech designs and custom multi-screen game trailer played out across a heart-pounding five-minute span, immersing attendees and online viewers alike inside a shared, game-inspired experience none will soon forget. Along with editing the multi-screen game trailer, Leviathan also experimented with blending existing game visuals with new 2D and 3D elements, giving the stage screens the appearance of a giant command center. Audience engagement was heightened even more by the physical magnitude of the extended stage, and the perfectly jarring theatrical sound treatment from Leviathan’s project partner, Waveplant.rnrn”It’s a true challenge to take a game of this intensity and enliven it to the point where it feels like it’s jumping off the screen,” added Waveplant principal Joel Corelitz. “Leviathan was really open to the idea of having some of the sound design cross the line into musical territory – sometimes that’s the best way to take something that’s this big and make it seem even bigger.”rnrn
rnClick here to see the “Splinter Cell: Blacklist E3 Launch” case study video with complete project credits.rnrnThe project’s overall craftsmanship is documented in its new case study video from Leviathan. Additional project details, development artworks and project credits appear on Leviathan’s website at http://lvthn.com. rnrnAbout LeviathanrnLeviathan is the creative studio that’s equal parts broadcast animation and experiential design, where artists and engineers craft animated content and immersive installations for global brands, agencies and entertainers. Conceived out of love for both moving pictures and playgrounds, Leviathan engages directors who meld broadcast design aesthetics with physical presence. Here, art and technology unite to render original commercial advertising, themed entertainment and new experiences. Since forming in 2010, Leviathan’s animation, visual effects and experiential work has captivated audiences worldwide, while earning award recognition from Communication Arts Magazine, the AICP, The One Club, FITC, Association of Independent Music,
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More