The principals of the award-winning Leviathan creative studio are very proud to showcase their artistry for Ubisoft® Entertainment at this year’s Electronic Entertainment Expo (E3) trade show. At its global press conference streamed live worldwide this past June, Ubisoft dramatically announced the forthcoming release of the next blockbuster title in the critically acclaimed Tom Clancy franchise. That title, Tom Clancy’s Splinter Cell Blacklist (http://splintercell.com), was released last week in the U.S. and Europe.rnrnWorking closely with Ubisoft’s marketing team earlier this year, Leviathan developed the show-stopping experiential installation for the much-anticipated announcement for Tom Clancy’s Splinter Cell Blacklist. The latest release of the renowned franchise aims to deliver a gripping modern-day special-ops storyline with new levels of technical innovation and quality. rnrn”To make this important upcoming release for their flagship franchise ‘larger-than-life’ at this year’s E3 press conference, Ubisoft invited us to create an ultra-immersive game trailer,” explained Leviathan’s executive producer Chad Hutson. “With the goal of inducing sensory overload for those at the event, we created an experiential installation spanning the giant screen and LED panels of the historic Los Angeles Theatre, and also using the entire proscenium and surrounding surfaces to extend our story even further.”rnrnReflecting the overwhelming chaos instilled in-game by the story’s antagonists, Leviathan’s high-tech designs and custom multi-screen game trailer played out across a heart-pounding five-minute span, immersing attendees and online viewers alike inside a shared, game-inspired experience none will soon forget. Along with editing the multi-screen game trailer, Leviathan also experimented with blending existing game visuals with new 2D and 3D elements, giving the stage screens the appearance of a giant command center. Audience engagement was heightened even more by the physical magnitude of the extended stage, and the perfectly jarring theatrical sound treatment from Leviathan’s project partner, Waveplant.rnrn”It’s a true challenge to take a game of this intensity and enliven it to the point where it feels like it’s jumping off the screen,” added Waveplant principal Joel Corelitz. “Leviathan was really open to the idea of having some of the sound design cross the line into musical territory – sometimes that’s the best way to take something that’s this big and make it seem even bigger.”rnrn
rnClick here to see the “Splinter Cell: Blacklist E3 Launch” case study video with complete project credits.rnrnThe project’s overall craftsmanship is documented in its new case study video from Leviathan. Additional project details, development artworks and project credits appear on Leviathan’s website at http://lvthn.com. rnrnAbout LeviathanrnLeviathan is the creative studio that’s equal parts broadcast animation and experiential design, where artists and engineers craft animated content and immersive installations for global brands, agencies and entertainers. Conceived out of love for both moving pictures and playgrounds, Leviathan engages directors who meld broadcast design aesthetics with physical presence. Here, art and technology unite to render original commercial advertising, themed entertainment and new experiences. Since forming in 2010, Leviathan’s animation, visual effects and experiential work has captivated audiences worldwide, while earning award recognition from Communication Arts Magazine, the AICP, The One Club, FITC, Association of Independent Music,
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More