It has been an eventful week for everyone at the design-focused production studio Leviathan, and the company’s principals are very proud to announce two major award wins. Over this past weekend at the 46th WorldFest-Houston International Film Festival (www.worldfest.org), Leviathan’s original short film “Lilith” was honored with the Platinum Remi Award for Visual/Special Effects. Then, at the FITC Toronto Design and Technology Festival (www.fitc.ca) on Monday, Leviathan’s executive creative director Jason White personally accepted the FITC Best Animation Award for the studio’s sensational “Wooden Toy” project for Ninja Tune recording artist Amon Tobin.rnrn”We have an awful lot of people to thank for putting us in the position to earn this recognition from the judges of the world’s longest-running independent film festival, and from the FITC, which covers the future of everything innovative, technical and creative,” White began. “Across the spectrum of our phenomenal creative partners including V Squared Labs and Red Moon Theater among many others, unbelievably talented and passionate artists and craftspeople, to my fellow principals Chat Hutson and Matt Daly, we are counting a lot of blessings this week. Immense thanks to everyone who has played a part in our success to date, and with this recognition, we are even more inspired to create phenomenal visual experiences.”rnrnSince launching in 2010, Leviathan’s collaborations with agencies, brands and leading filmmakers have rendered scores of sensational projects across all markets and industries and earned award recognition from the Association of Independent Music, Communication Arts Magazine, the AICP, The D Show, The One Club, and the Themed Entertainment Association. rnrnEarlier in his day at FITC, Jason presented his original talk entitled “Hyperblender, the collision of art and technology” an hour-long presentation discussing vision, our past and future of creating transformative visual experiences. According to feedback from conference organizers and on Twitter, it was one of the most talked-about of the conference’s 70 sessions, which drew over 1,200 attendees from around the world over the past three days. rnrn
rnView “Amon Tobin : Wooden Toy” and credits on Vimeo.rnrnNext, Jason is among the speakers scheduled to present at the very first COLLIDER Digital Production Conference (www.colliderevents.com), which will run June 9-11 in New York City complete with a job fair and master classes.rnrn
rnView Lilith Trailer and credits on Vimeo.rnrnMore information on “Lilith” is available at www.lilithfilm.com. To learn more about Leviathan, please visit www.lvthn.com.rnrnAbout LeviathanrnLeviathan is a design-focused production studio specializing in creating large-scale visual experiences across all media. Champions of breakthrough design and branding, Leviathan’s leaders draw from experiences earned inside leading digital agencies, production companies, VFX and motion studios. Also leveraging the talents of extraordinary designers, technologists, developers and producers, the studio develops and delivers cutting edge content that maximizes the capabilities of today’s media platforms. To learn more about Leviathan, please visit www.lvthn.com, or cal
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More