Passionately communicating the growing issue of plastics pollution in the oceans, the two-minute animated PSA “The Great Plastic Purge,” created by motion design studio leftchannel (www.leftchannel.com) for the Natural Resources Defense Council (NRDC), will be showcased on June 1 and June 3 at the prestigious Brooklyn Film Festival. Click here for showtimes and screening details.nnIn addition, the company’s 2012 “Magical Forest” projected character animation project for Nationwide Children’s Hospital, Columbus, OH, has been honored by the Columbus Chapter of American Advertising Federation with a Silver Addy award in the category of Out-Of-Home, Interior Animated.nn”We’re proud of the fact that both of these projects are getting noticed,” Executive Creative Director and President Alberto Scirocco says. “Whenever we can, we put our energy into causes that we believe in and that can inspire change.”nnFor the NRDC’s “The Great Plastic Purge,” leftchannel used character animation and a 1950’s inspired “after school special” look to craft an entertaining yet informative public service announcement that serves as a call to action for viewers to “reduce, reuse and recycle” plastic packaging.nnEqually creative and socially worthy is the studio’s work for the Nationwide Children’s Hospital and museum exhibit design company Ralph Applebaum Associates (RAA). For the hospital’s “Magic Forest” – an expansive forest themed environmental installation in the hospital for kids and their families to use as “a beautiful place of respite” RAA turned to leftchannel to compose a series of whimsically animated projections of woodland creatures that serve as a key visual component.nn
nClick here to watch the “The Great Plastic Purge” PSAnnCreative CreditsnClient: Natural Resources Defense CouncilnProject: “The Great Plastic Purge” (2 minute PSA)nnAgency: Natural Resources Defense Council, New York (client direct)nnAnimation/Design/Post: leftchannel, Columbus, OHnExecutive Creative Director/President: Alberto ScirocconDesigners/Animators: Taehee Lee, Nick SchoenernnTo learn more about these projects and the studio go to www.leftchannel.com.nnAbout leftchannel: nEstablished in 2003 and headed by Alberto Scirocco, leftchannel is a motion design studio comprised of multidisciplinary graphic design artists specializing in motion graphics, TV spots, music videos, broadcast identities, program titles and opens, animation and graphic design, advertising and broadcast graphics. Scirocco began his career in design and art in Italy before moving to the U.S., where he helped establish leftchannel in Columbus. An adjunct professor and head of the CCAD Motion Design program, Scirocco’s passion for computer animation and motion graphics is a driving force behind the firm’s decisively individualistic and pioneering capabilities adaptable in a multitude of fields including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping and environmental design. www.leftchannel.com
Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More