Leftchannel’s animated short “Fred” embraced an opportunity to screen again at Part 2 of the Los Angeles International Children’s Film Festival over the weekend, just a few months after the festival’s first screening at LACMA this past December. The screening took place at the Anaheim Convention Center as part of WonderCon, the sister festival of Comic-Con, with more screenings anticipated at other festivals this year as well, including Comic-Con in San Diego.
Featuring the artistic capabilities of leftchannel’s creative team, “Fred” continues to ride a remarkable festival circuit wave with multiple international screenings, delighting audiences worldwide. The WonderCon Los Angeles International Children’s Film Festival line-up, which included “Fred”’s screening: http://www.comic-con.org/wca/childrens-film-festival
About leftchannel
Founded in 2003 and headed by Creative Director Alberto Scirocco, leftchannel is a motion design studio comprised of multidisciplinary graphic design artists, specializing in motion graphics. Scirocco began his career as a celebrated artist in design and art in Italy before moving to the U.S., where he helped establish the leftchannel studio in Columbus, Ohio. Scirocco’s passion for fine art is a driving force behind the firm’s decisively individualistic and pioneering capabilities. He has been a high-profile speaker recently at PromaxBDA and at the motion Conference in Santa Fe, New Mexico. Leftchannel’s innovative talent has been applied to a multitude of projects including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping, and environmental design.
To learn more about leftchannel, go to their web site: www.leftchannel.com
Or follow them on social media:
- https://www.facebook.com/leftchannel.motiondesign
- https://www.behance.net/leftchannel
- https://twitter.com/leftchnl
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More