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    Leftchannel Plays To Win In Ohio Lottery’s Latest Promo “Everyone Loves a Raffle”

    By HYPEUpdated:No Comments6517 Views
    On-set, leftchannel Creative Director Alberto Scirocco (center/right) directs on-camera talent for new Ohio Lottery spot.
    Columbus, OH -- (SPW) --

    Leftchannel’s innovative team collaborated with Ohio Lottery to announce their latest 50/50 game. The production and motion design studio brings colorful, kaleidoscope-like illusions to the screen in celebration of announcing a weekly winner this fall. Now with more chances to win, it’s hard not to play.  

    According to leftchannel Creative Director Alberto Scirocco, this project challenged his team to ensure that clear messaging came through the spot’s very active environment and bright color palette, confetti, and detail. “Getting that balance with the readability — ensuring that viewers understood what the game is about and how to use it — was key,” he explains. 

    The collaboration with the client was seamless. “They gave us a great deal of creative latitude from the very beginning,” continues Scirocco. “We took the popular kaleidoscope look and made it unique. The really fun part of the project for our team was to take the live-action talent and integrate them into this unreal fun, bright, kaleidoscope world,” he concludes.

    Ohio Lottery 50/50 Game – Everyone Loves a Raffle from leftchannel on Vimeo.

    Screenwork Credits
    Client: Ohio Lottery
    Production/Motion Design: leftchannel

    About leftchannel
    Founded in 2003 and headed by Creative Director Alberto Scirocco, leftchannel is a motion design studio comprised of multidisciplinary graphic design artists, specializing in motion graphics. Scirocco began his career as a celebrated artist in design and art in Italy before moving to the U.S., where he helped establish the leftchannel studio in Columbus, Ohio. Scirocco’s passion for fine art is a driving force behind the firm’s decisively individualistic and pioneering capabilities. He has been a high-profile speaker recently at PromaxBDA and at the motion Conference in Santa Fe, New Mexico. Leftchannel’s innovative talent has been applied to a multitude of projects including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping, and environmental design.

    To learn more about leftchannel, go to their web site: www.leftchannel.com or follow them on social media: 

    Facebook: https://www.facebook.com/leftchannel.motiondesign
    Behance: https://www.behance.net/leftchannel
    Twitter: https://twitter.com/leftchnl
     

    Contact:

    Colleen O'Mara
    Hype
    310.839.9834 x103
    Contact Colleen via email
     

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:leftchannelproduction and motion design studiosOhio Lottery commercialsCreative Director Alberto Scirocco



    Sound Lounge Announces New Partners

    Tuesday, November 19, 2024
    Justin Kooy (Left) and Steve 'Major Giammaria.

    Sound Lounge has announced that acclaimed mixers Steve ‘Major’ Giammaria and Justin Kooy will step into new leadership roles as partners, as the company enters its 26th year as New York City’s longest-standing independent audio post-production house. In anticipation of this transition, veterans and founders Marshall Grupp, Peter Holcomb, and Tom Jucarone are preparing to take on new roles in the Spring of 2025. “Sound Lounge has always been more than just a studio; it’s a place where creativity thrives, and clients become part of the family. We’re incredibly proud to continue that tradition, while also bringing fresh ideas and energy into the mix,” shares Giammaria, a four-time Emmy Award winner for his work on The Bear. “Tom, Peter, and Marshall have always believed in cultivating internal talent, and Justin and I are a result of that tradition. We look forward to building on what they’ve created and pushing the company to new heights.” Giammaria, who’s been with Sound Lounge since 2006, will lead the Film + Television Division while embracing broader leadership responsibilities as partner.  Justin Kooy, who has been with Sound Lounge since 2005, has built a stellar reputation as a commercial mixer. In his new role as partner, Kooy will lead the Commercial Division, continuing to drive the company’s success in the advertising space. “It’s an exciting time for Sound Lounge,” Kooy said. “We are committed to offering the same exceptional service and quality that has defined us. Our goal is to intrigue and inspire, ensuring every project we work on elevates our clients' visions and exceeds... Read More

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