Working With Agency Karsh Hagan, Award-Winning Design Studio Animates Campaign To Encourage Healthy Eating And Active Lifestyles For Kids
How do you get kids to be healthier? That was the challenge facing agency Karsh Hagan, Denver, CO, when they came to design/animation studio leftchannel for help developing a series of online spots supporting Brussels + Muscles, a new Colorado Health wellness initiative that engages kids and parents by encouraging less screen time and more sunshine.
Leftchannel responded by bringing artist Shaw Nielsen’s illustrated series of whimsical, slightly surreal, yet thoroughly engaging characters to 2D animated life — characters that communicated the campaign’s message in a fun and entertaining way.
Becky Ferguson, VP/Director of Broadcast at Karsh Hagan, said, “right away we knew leftchannel was exactly who we wanted to bring our vision to life. Their national work, character development and style was the perfect fit—you can’t help but smile watching the world they brought to life on screen.”
“When we first saw the storyboards it was clear just how well thought out and developed the characters were—we instantly had a clear sense of how we would make them come alive,” Alberto Scirocco, Creative Director, leftchannel adds. “The design style felt like it had been developed specifically for us.”
At the center of the campaign are a series of animated hero characters named Avin, Finley and Nolan who, in the first two spots entitled “Welcome” and “Heroes,” show how making the right eating choices makes getting fit easy and how “jumping rope is more fun than any TV show.”
The program is part of the CU Health Plan’s wellness program Be Colorado, and is available at no cost to all CU Health Plan member kids between the ages of 5 and 11. The program partners with leading kids’ fitness and nutrition programs, to use gaming, tracking and rewards to help kids turn more of their time into playtime. Brussels + Muscles also includes a custom educational curriculum that gives parents and kids the tools to track progress and help their families become healthier.
In addition to enrolling a large number of eligible families already, the campaign recently garnered a District Gold Addy for the Southwest region, a Denver fifty award and an honorable mention at the Art Directors Club Denver awards, in both Broadcast Design and Identity Development categories.
About leftchannel
Established in 2003 and headed by Alberto Scirocco, leftchannel is a motion design studio comprised of multidisciplinary graphic design artists specializing in motion graphics, TV spots, music videos, broadcast identities, program titles and opens, animation and graphic design, advertising and broadcast graphics. Scirocco began his career in design and art in Italy before moving to the U.S., where he helped establish leftchannel in Columbus. An adjunct professor and head of the CCAD Motion Design program, Scirocco’s passion for computer animation and motion graphics is a driving force behind the firm’s decisively individualistic and pioneering capabilities adaptable in a multitude of fields including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping and environmental design. For more info about Leftchannel: http://leftchannel.com/
About Karsh Hagan
In 1977, Phil Karsh and Tom Hagan founded Karsh Hagan on the love of a great idea. After 38 years, that’s what keeps us hungry today. A full service-advertising, branding and digital agency. Key clients include: American Crew, Arrow Electronics, Colorado Tourism Office, InnovAge, Colorado Mountain College, Pinnacle Bank, University of Colorado Denver, VISIT DENVER, Southern Land and others. Projected agency billings for 2014 are $54 million. Karsh Hagan was recognized as one of the top small businesses in The Denver Post’s 2013 Top Workplaces and one of the Top 100 Woman-Owned Companies in 2013 from ColoradoBiz Magazine. For more information, visit www.karshhagan.com, check out our blog, “Like” us on Facebook and follow us on Twitter @karshhagan. Karsh Hagan recently relocated to 685 South Broadway, Denver, CO 80209.
About the CU Health Plan
In 2010, in an effort to create a more cost-effective way of providing healthcare to their employees, the University of Colorado, University of Colorado Hospital Authority, and University Physicians, Inc., established The CU Health Plan under the University of Colorado Health and Welfare Trust.
About Be Colorado
Be Colorado, the integrated wellness program of the CU Health Plan, was established in 2011. Be Colorado serves as the comprehensive wellness component of the Plan, aiming to provide participants the tools, resources, environment, and motivation needed to enhance wellness.
Video Credits
Client: University of Colorado
Project: “Welcome,” “Heroes” (both :30s)
Agency: Karsh Hagan, Denver, CO
Illustration: Shaw Nielsen, Denver, CO
Animation: leftchannel, Columbus, OH
Creative Director: Alberto Scirocco
Contact:
Right Word Media
Ray Ecke
p. 973.726.3797
f. 973.726.3798
c. 201.741.1092
Contact Ray via email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More