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    Leading London Animation Studio, Nexus, Spins A Tale For The New VW Touran

    By SPW EditorUpdated:No Comments1719 Views
    LONDON -- (SPW) --

    Innovative directing talent, Woof Wan-Bau, has created a crazy merry-go-round of child-rearing, familiar to any parent, in the witty new spot for the VW Touran.

    Taking us from the moment of birth and launching us into orbit to follow one family’s journey, from boisterous baby to troublesome teen, Woof Wan-Bau gets us giddy with his stunning use of stop frame animation and live action. Created in camera and using a dizzying series of rotational transitions, Woof Wan-Bau switches between camera angles to swing from the child’s perspective to the parent’s and back again.

    Rather than move camera, Woof Wan-Bau animated the movement of the backgrounds and positions of the child and parent to cleverly communicate the chaos of family life. He even got a taste of the chaos first hand – Woof Wan-Bau comments: “Shooting a combination of stop-frame and live action with a gang of very young children in two days was a tall order, but we somehow managed it and it turned out to be a lot of fun. Maybe it was the fact that we had to endure a lot of screaming that we all worked so fast!…”

    Credits:

    Client: VW Touran
    Title: Le Cri
    Length: 30″

    Agency: Agence V, Paris
    Creative Director: Christian Vince
    Creative Team: Romain Guillon, Pierre Riess
    Agency Producer: Corinne Persch
    Copy Writer: Pierre Riess
    Art director: Romain Guillon

    Production Company: Nexus Productions / Les Telecreateurs
    Director: Woof Wan-Bau
    Executive Producers: Charlotte Bavasso, Christopher O’Reilly / Erinn Lotthe Guillon
    Producer: Isobel Conroy
    Project Lead: Ben Cowell
    Animation: Nexus
    Compositing: The End
    Director of Photography: Sebastian Milaszewski
    Editor: Paul Hardcastle @ Trim Editing
    Post Production / Grade: The End
    Sound Design: Gary @ 750MPH

    To view: http://interdubs.com/r/nexus/?al=u8iJ38&an=0a1zaU

    Contact:

    Alie Griffiths CK Publicity 80 Portobello Road London W11 3DL Tel: 020 7792 5559 Mob: 07780 513411 e: alie@ckpublicity.com

    SPW Category:Visual Effects and Animation



    STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt

    Wednesday, December 18, 2024
    From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.

    ‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More

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