LatinWorks, the premiere multicultural advertising agency in the US, announced that it has been awarded two Lions for work on behalf of Austin’s Latin film festival Cine Las Americas and for anti-child obesity organization Active Life, at last week’s Cannes Lions 58thAnnual International Festival of Creativity. LatinWorks is the only US-based Hispanic advertising agency to win Lions at this year’s Festival.
LatinWorks picked up the Gold Lion in the radio category for its stranger-than-fiction ads for Cine Las Americas, inspired by speeches from colorful Latin American political figures. LatinWorks developed three cross-cultural spots titled “Cameron,” “Obama” and “Merkel” by juxtaposing head-scratching outbursts from Latin American heads-of-state with buttoned-up political figures in the US and Europe. LatinWorks ended every spot with the tagline, “If this is our Latin American reality, imagine our films.”
The agency won a Bronze Lion in the print competition with its progressive vision for anti-child obesity campaign, Active Life. The campaign was created to encourage children to interact face-to-face, instead of just through Facebook. The ads featured paper cutouts of kids’ Facebook profiles and showed kids outdoors alongside the copy, “Meet online, play outside.”
“We are truly honored to be awarded by the prestigious Cannes Lions International Festival of Creativity,” said President and Chief Creative Officer, Sergio Alcocer. “As marketers to the Hispanic community, our creativity is grounded with cultural relevancy for the diverse Hispanic consumer in the US. To be recognized among the top agencies in theworld is a testament to LatinWorks’ commitment to operating at the forefront of the evolving general marketplace.”
The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 24,000 entriesfrom all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.
About LatinWorks
LatinWorks is the premier multicultural agency at the forefront of the evolving consumer marketplace. Creatively-driven and strategically grounded, LatinWorks delivers business value for brands looking to capitalize on the new multicultural marketplace. A member of the Omnicom DAS Global network, LatinWorks represents a multicultural America and is the most awarded multicultural agency in the industry. Its progressive vision for multicultural marketing has made it one of the most in-demand creative agencies in the country, resulting in groundbreaking and award-winning work for clients including Anheuser-Busch, General Motors, Lowe’s Home Improvement, Marshall’s, Mars, Wrigley, Domino’s Pizza, Kimberly-Clark, ESPN Deportes, Texas Lottery and The Lance Armstrong Foundation, among others. For more information, visit www.latinworks.com.
