New Ecstasy Product Could be Too Hot to Handle
Trojan Brand Condoms released <a href="http://www.trojanvideos.com/video/186/anything-else.>Anything Else, the latest spot for its new flagship Ecstasy product on its website Tuesday.
The spot, overseen by supervising agency ColangeloSM and shot by director Mark Hanlon (http://www.markhanlon.net.watch/), takes the unusual approach of emphasizing one of the product’s potential drawbacks, namely the overwhelmingly pleasurable experience for its male users, some of whom will have to try thinking about something else just to keep their cool. It features Sam Leichter, making his second appearance for Trojan, as the hapless-yet-lovable everyman schlub of the previous Hanlon-directed Love is Blind viral and employs the same sardonic humor.
“It’s an interesting tactic, and highly amusing in the process,” says Hanlon. “We’re taking a potential downside of the product and actually emphasizing it. This thing is so pleasurable to use, you’d better be careful because it could blow your mind. Bring your baseball stats book with you just in case.”
Historically, condom purveyors have encountered great resistance from broadcasters, who have denied air time to all but the most indirect spots, or simply invoked an across-the-board ban. Trojan has countered this with their massive online EVOLVE campaign, which has allowed for more frank messages and greater creativity.
<a href="http://www.trojanvideos.com/video/186/anything-else.>Anything Else was written and conceived by the ColangeloSM creative team and director Hanlon. Response thus far has been very good, with strong traffic analytics and user ratings on both Trojan and affiliate sites. Plans for a broadcast buys in select markets are being considered by Church & Dwight, Trojan’s parent company, and ColangeloSM.
To view <a href="http://www.trojanvideos.com/video/186/anything-else.>Anything Else, the latest spot for its new flagship Ecstasy product, click here: http://www.trojanvideos.com/video/186/anything-else.
About Mark Hanlon
<a href="http://www.trojanvideos.com/video/186/anything-else.>Anything Else is the second commercial outing for Hanlon. Originally a feature director and screenwriter, his feature Buddy Boy stars Aidan Gillen and Emmanuelle Seigner and was released theatrically by New Line Cinema. He wrote the Joel Silver and Robert Zemeckis-produced Ghost Ship. Released by Warner Bros. Pictures, it stars Gabriel Byrne and Julianna Margulies. He has completed numerous screen adaptations, including the Harry Crews cult favorite The Knockout Artist, to be directed by Sean Penn. He directed the viral short Love is Blind as part of the MTV Networks and Trojan Brand Condoms artist invitational, after which he was asked by the Trojan creative team to direct <a href="http://www.trojanvideos.com/video/186/anything-else.>Anything Else. For more information vist www.markhanlon.net.
About Trojan Brand Condoms
Ecstasy™ condoms feature a revolutionary new design that let’s you feel the pleasure, not the condom. Trojan® Brand condoms are America’s #1 condom and have been trusted for over 90 years. There are over 30 varieties of Trojan brand condoms. More Americans trust the Trojan® brand than any other condom. For more information visit www.trojancondoms.com.
Nate Tuscano TEL: 646.402.5517 EMAIL: nate@quartetfilms.com
Asian World Film Festival (AWFF) Announces 2024 Film Line-Ups
The Asian World Film Festival (AWFF) announced the festival’s Main Competition and Short Film lineups; select, noteworthy screenings; special program highlights; and centerpiece film. Celebrating its 10th anniversary of showcasing Asian film from around the world, AWFF will take place November 13-21, 2024, at The Culver Theater in Culver City, CA. The nine-day festival will present narrative and documentary motion pictures and short films from 27 countries, including four that premiered at the 2024 Cannes Film Festival. More than 30 of the screenings will feature live Q&As with the filmmakers, talent, and crew. Georges N. Chamchoum, AWFF Executive Director, said, “We are very grateful to the filmmakers around the world supporting this year’s line-up with more than 60 narrative and documentary films. The AWFF continues to open the window to the region of Asia as well to showcase Asian-American talent through our range of programs. I am amazed at the depth and breadth of the work on the AWFF schedule this year.” AWFF Main Competition The Main Competition will exclusively include sixteen motion pictures submitted for the 97th Academy Award® for Best International Feature Film. Snow Leopard trophies will be awarded for Best Film, Best Actor, Best Actress, Special Jury Prize, and Audience Award. The Best Cinematography winner will receive a $45,000 Panavision Camera Package... Read More