New Ecstasy Product Could be Too Hot to Handle
Trojan Brand Condoms released <a href="http://www.trojanvideos.com/video/186/anything-else.>Anything Else, the latest spot for its new flagship Ecstasy product on its website Tuesday.
The spot, overseen by supervising agency ColangeloSM and shot by director Mark Hanlon (http://www.markhanlon.net.watch/), takes the unusual approach of emphasizing one of the product’s potential drawbacks, namely the overwhelmingly pleasurable experience for its male users, some of whom will have to try thinking about something else just to keep their cool. It features Sam Leichter, making his second appearance for Trojan, as the hapless-yet-lovable everyman schlub of the previous Hanlon-directed Love is Blind viral and employs the same sardonic humor.
“It’s an interesting tactic, and highly amusing in the process,” says Hanlon. “We’re taking a potential downside of the product and actually emphasizing it. This thing is so pleasurable to use, you’d better be careful because it could blow your mind. Bring your baseball stats book with you just in case.”
Historically, condom purveyors have encountered great resistance from broadcasters, who have denied air time to all but the most indirect spots, or simply invoked an across-the-board ban. Trojan has countered this with their massive online EVOLVE campaign, which has allowed for more frank messages and greater creativity.
<a href="http://www.trojanvideos.com/video/186/anything-else.>Anything Else was written and conceived by the ColangeloSM creative team and director Hanlon. Response thus far has been very good, with strong traffic analytics and user ratings on both Trojan and affiliate sites. Plans for a broadcast buys in select markets are being considered by Church & Dwight, Trojan’s parent company, and ColangeloSM.
To view <a href="http://www.trojanvideos.com/video/186/anything-else.>Anything Else, the latest spot for its new flagship Ecstasy product, click here: http://www.trojanvideos.com/video/186/anything-else.
About Mark Hanlon
<a href="http://www.trojanvideos.com/video/186/anything-else.>Anything Else is the second commercial outing for Hanlon. Originally a feature director and screenwriter, his feature Buddy Boy stars Aidan Gillen and Emmanuelle Seigner and was released theatrically by New Line Cinema. He wrote the Joel Silver and Robert Zemeckis-produced Ghost Ship. Released by Warner Bros. Pictures, it stars Gabriel Byrne and Julianna Margulies. He has completed numerous screen adaptations, including the Harry Crews cult favorite The Knockout Artist, to be directed by Sean Penn. He directed the viral short Love is Blind as part of the MTV Networks and Trojan Brand Condoms artist invitational, after which he was asked by the Trojan creative team to direct <a href="http://www.trojanvideos.com/video/186/anything-else.>Anything Else. For more information vist www.markhanlon.net.
About Trojan Brand Condoms
Ecstasyโข condoms feature a revolutionary new design that let’s you feel the pleasure, not the condom. Trojanยฎ Brand condoms are America’s #1 condom and have been trusted for over 90 years. There are over 30 varieties of Trojan brand condoms. More Americans trust the Trojanยฎ brand than any other condom. For more information visit www.trojancondoms.com.
Nate Tuscano TEL: 646.402.5517 EMAIL: nate@quartetfilms.com
MUAHS Awards Unveils New Award Category For Theatrical Productions
Theย Make-Up Artists & Hair Stylists Guildย (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International,ย to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. โWe are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,โ saidย Julie Socash,ย President, MUAHS, IATSE Local 706. โI couldnโt be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,โ saidย Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More