Acquisition Expands Agency’s SEO Expertise in the Americas and Globally
Labelium, the global digital performance agency operating in 14 countries, has acquired SmartKeyword, the creator of an all-in-one platform specializing in SEO. The acquisition strengthens Labelium’s expertise in the sector by introducing a powerful and flexible tool for its clients in the Americas and abroad. With more than 160 clients and a team of 30 SEO experts, SmartKeyword has completely rethought how SEO is managed by creating a new standard, developing a fully hybrid model consisting of a single platform with all the features needed to manage daily activities and simultaneous access to SEO experts and consultants.
“We are extremely proud and excited to be bringing on the SmartKeyword team and platform to help us make the process of building sustainable SEO strategies for our clients more efficient,” said Carlos Spallarosa, VP of SEO/CRO of Labelium Americas. “This acquisition affords us a great opportunity to take the strategic and operational aspects of our SEO offerings in the Americas to new heights and we are very much looking forward to integrating its capabilities and maximizing performance for the brands we service.”
Established in 2017 by Louis Chevant and Sébastien Machard, SmartKeyword has positioned itself as a key partner for companies and their SEO projects. SmartKeyword founders will maintain their current positions and assist in Labelium's growth by extending their platform and expertise to the group's clients. Historically an SEO expert, Labelium is recognized as a digital performance specialist, building its integrated offer around a network of 12 agency brands, now including SmartKeyword.
“We have doubled our turnover every year since the creation of SmartKeyword. In Labelium, we have found the ideal partner to accelerate the company's growth further while respecting our history and identity,” said Chevant and Machard. “Joining Labelium means joining a team that shares the same human values and expertise, with the prospect of expanding our solution internationally. We created SmartKeyword with the aim to democratize referencing, and we are happy and proud to be one of the references in our market and look forward to contributing to Labelium’s growth.”
“We are delighted to welcome the SmartKeyword team to our group,” said Sylvain Bonnevide, CEO of Labelium. “This acquisition gives us the opportunity to complete our offer and our SEO expertise, already recognized by the largest global advertisers. This is the seventh external growth operation for Labelium, the third since 2021. This momentum consolidates our ambition to be a major player in the digital performance market.”
About Labelium
Independent digital performance agency Labelium drives business growth through performance-driven strategies in more than 16 countries. Since 2001, their 600 skilled team members have supported hundreds of local and international companies to develop and/or secure a leading position in their markets. We design and implement innovative, performance-driven, and cost-efficient digital strategies and ensure winning e-commerce and e-retail programs. We are Google, Facebook, and Amazon premium partners, always seeking the best approach for our clients. Among Labelium's 550+ customers, we count leading companies such as LVMH, L'Oréal, Carrefour, Lexmark, Christie's, Tommy Hilfiger, Sephora, Lacoste, Rudsak, ba&sh, COTY, Dior, Warner Bros, MSC Cruises, and Club Med. For more information, please visit us at labelium.com.
About SmartKeyword
At SmartKeyword, we are convinced that SEO is one of the main marketing levers of our time. Despite everything that is said and written about it, SEO is fast, simple and Inexpensive to set up. To support and carry SEO managers better, Louis Chevant and Sébastien Machard created SmartKeyword in 2017.Comprising an easy-to-use platform, which brings together all the necessary functionalities for the daily management of your SEO, and a team of experts who will answer the most complex issues, SmartKeyword is currently helping more than 100 companies in France and the world to manage their SEO better. Visit us at https://smartkeyword.io/en/
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