The Montreal office of global digital performance agency Labelium, which specializes in e-retail, media, and consumer performance, has been named digital agency of record for BESTSELLER Canada, a vertical fashion company that designs, sources, distributes and markets a number of clothing brands including JACK & JONES and VERO MODA. BESTSELLER operates 2,750 stores in 38 markets worldwide and can be found in as many as 20,000 multi-brand and department stores in Europe, the Middle East, India, China and Uruguay. Canada was the first international market for the clothing and accessories company, carrying a selection of designer brands for both men and women.
Labelium was hired as BESTSELLER Canada pivots to focus on growing its retail brands JACK & JONES and VERO MODA and to support its e-commerce growth ambitions. The first phase of the agency’s work for BESTSELLER Canada was launching Google Ads, with search and shopping ads, in tandem with BESTSELLER Canada’s new website rollouts. It also included a full data audit and optimization and the set-up of the brands’ feeds. Display and YouTube campaigns will be launched in a planned second phase. Labelium, which won the account in an RFP review against competing agencies, also acts as BESTSELLER Canada’s media consulting agency for recommendations on the channels they handle in-house, such as Facebook, TikTok and Criteo.
“BESTSELLER is one of the largest family-owned clothing companies in the world with almost 20,000 employees” said Virginie de Malavois, Managing Director at Labelium Canada. “It also happens to be one of the most successful names in the industry. Labelium also is privately owned, and fashion brands are our particular specialty. You might say we are a perfect bespoke fit. We look forward to working with our new partner on driving their new websites’ performances, maximizing media investment based on a tailored yearly strategy, and conducting ongoing tests to stay on the cutting edge of digital marketing.”
“We chose to work with Labelium because the agency possesses an entrepreneurial spirit very much like our own,” said Stephanie Bleau, Head Of Marketing and E-Commerce at BESTSELLER. “We truly appreciate the talented team that has been partnering with us and the transparency with which we tackle opportunities together. Ambition, curiosity, a sense of ownership and autonomy are what drive us both to bring our brands to new heights. We are excited by our new partnership and the accelerated growth that it will surely bring.”
About Labelium
Independent digital performance agency Labelium drives business growth through performance-driven strategies in more than 16 countries. Since 2001, their 400 skilled team members have supported hundreds of local and international companies to develop and/or secure a leading position in their markets. We design and implement innovative, performance-driven, and cost-efficient digital strategies and ensure winning e-commerce and e-retail programs. We are Google, Facebook, and Amazon premium partners, always seeking the best approach for our clients. Among Labelium's 400+ customers, we count leading companies such as LVMH, L'Oréal, Carrefour, David's Tea, Lexmark, Christie's, Tommy Hilfiger, Rudsak, ba&sh, Dior, Warner Bros, and Club Med. For more information, please visit us at labelium.com.
About BESTSELLER
BESTSELLERclothing.com provides you with the newest collection of styles from ONLY, VERO MODA, NOISY MAY, JACK & JONES, ONLY & SONS, and SELECTED HOMME/FEMME. We combine the latest fashion with editorial inspirational content. BESTSELLER is a family-owned clothing and accessories company founded in Denmark in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. BESTSELLER provides fast affordable fashion for women, men, teenagers and children via a portfolio of over 20 different brands. BESTSELLER brands are marketed in 70 markets across most of Europe, the Middle East, Canada, India and globally via e-commerce. We have more than 3,000 branded chain stores across 38 markets worldwide, and our products are sold in approximately 15,000 multi-brand and department stores. Our products are available online, in branded chain stores, in multi-brand and department stores.
