Los Angeles-based LA.B Film & Content signs director Peter Refle for U.S. commercial representation. His most recent work is a graceful high-speed chase in the new BMW 6 Series for Mission Impossible: Ghost Protocol “BMW 6 Series, MI4 Trailer” direct to client.
Notes LA.B executive producer Francesca Matera, “Peter Refle’s approach to the car world is elegant and aggressive at the same time. He has the capacity to show performance and beauty of the product, here at L.AB Films we are excited to have him as part of our team.”
Director Peter Refle recently signed with LA.B for U.S. commercial representation. He comes to LA.B from The Joneses. After studying in Maine, London and Vienna, Refle began his career behind the camera shooting a documentary on Munich’s world-famous Octoberfest. Launched from the success of this project, he spent the next 10 years directing commercials, collecting an awards bounty that includes Shortlists at Cannes, New York Ad Fest awards and more.
About LA.B Film & Content
LA.B Film & Content, a global production company, specializes in producing commercials and branded content for Fortune 500 companies. An outgrowth of veteran COGNITO FILMS, LA.B was launched in 2009 to meet the demands of the changing market and to bring a new sensibility to American advertising through a unique roster of top-notch international and domestic talent.
LA.B’s roster of directors and talented production staff bring a new perspective to the industry, one that recognizes the shift from brands that do business to the business of branding. “We understand that the business of advertising isn’t about the product, but about a connection between people,” states Alan Landau, the award-winning executive producer and founder of LA.B Film & Content.
Combining years of experience with creativity and solid production values, the LA.B team builds unique content that makes their productions and clients stand out. Whether working on a television commercial, a film, a music video, or corporate promotional material, LA.B has assembled the talent to handle branding and marketing in a variety of media applications to meet the needs of an increasingly diverse, vibrant and global client-base. www.labfilms.com
