<a href="http://www.taillight.tv.“>Taillight has signed LA director Rich Wafer for representation throughout the Southeast. Over the past year, Wafer has worked with Eicoff/ Chicago on AARP and New York Life, in addition to working with Doner/Detroit on Dutch Boy and AAA. Rich also recently completed a spot for Wellcare with Cramer-Krasselt, Chicago.
“We are thrilled to be working with Rich. His natural ability to work with real people and story telling should go far with Health Care industry in the Southeast” comments Brook Boiling, <a href="http://www.taillight.tv.“>Taillight Executive Producer.
Rich loves working with real people on camera and is known for eliciting genuine performances from actors of all stripes. His goal has been to uncover the humanity in stories of all lengths, and bring sensitivity to each situation to make it feel as layered and rich as possible. “I enjoy crafting a good performance with an actor, just as much as eliciting a genuine answer from a real person on camera. Once you build their comfort and trust, people start to shine effortlessly. I think that’s when human emotion is revealed, and the best stories are told,” notes Wafer.
Wafer has also created spots for such brands as McDonald’s, Beck’s, Nike, JC Penney, Kellogg’s, Budweiser and Ford. He has directed episodic television for Disney, ESPN, Comedy Central and The N (Nickelodeon), and is represented by Paradigm Talent Agency for such endeavors. For the past three years, Rich has also directed and produced a hugely successful viral campaign for SoCal Honda.
About <a href="http://www.taillight.tv.“>Taillight
Founded in 2000, <a href="http://www.taillight.tv.“>Taillight is a full service production company based in Nashville, Tennessee. In addition to its commercial division, <a href="http://www.taillight.tv.“>Taillight develops and produces a wide variety of television programming and events, music videos and viral content. To learn more about <a href="http://www.taillight.tv.“>Taillight, or view its creative work, visit www.taillight.tv.