Boston-area music house Kusiak Music scored the latest ESPN spots in the “It’s Not Crazy, It’s Sports” campaign launched on Aug.1. John Kusiak and P. Andrew Willis scored the 15-, 30- and 60-second “trailers,” as well as a short documentary entitled “Team Spirit” about fans who choose to be buried with their sports memorabilia.nnAcademy Award® winning Director Errol Morris was commissioned for the project. The spots are already garnering high praise in ADWEEK and other venues. “The music is great,” said Morris. “Another successful collaboration with John Kusiak. We’ve done so many now, I’ve lost count.”nnMorris previously directed the critically acclaimed The Fog of War, Gates of Heaven, The Thin Blue Line, Standard Operating Procedure and Tabloid. Kusiak scored Tabloid, which was released in 2011, as well as other ads and television programs directed by Morris, including ads for MasterCard, United Airlines, H&R Block and Quaker Oats and Morris’ First Person television series for Bravo and IFC.nn
nnCREDITSnClient: ESPNnProject: “It’s Not Crazy, It’s Sports” – “Team Spirit“nnAgency: Wieden + Kennedy, New YorknExecutive Creative Directors: Ian Reichenthal, Scott VitronenCreative Directors: Brandon Henderson, Stuart JenningsnArt Director: Cyrus CoulternCopywriter: Dave CanningnHead of Content Production: Lora SchulsonnExecutive Producer, ESPN: Temma ShoafnSenior Producer: Jesse WannnDirector of Business Affairs: Sara JagielskinBusiness Affairs Manager: Angel CielonGroup Account Director: Brandon PrachtnAccount Director: Casey BernardnAccount Supervisors: Brian D’Entremont, Katie HoaknAccount Executives: Mark Williams, Alex ScarosnProduction Manager: Julie KnightnDesigner: Darren PhilipnStop Motion Animation: Jamie CarreironnProduction: Moxie PicturesnDirector: Errol MorrisnExecutive Producer: Robert FernandeznProducer: Julie AhlbergnProduction Supervisor: Dina PiscatellinDirector of Photography: Robert ChappellnnEditorial: Rock Paper ScissorsnEditor: Grant SurminAssistant Editor: Victoria LesiwnExecutive Producer: Eve KornblumnProducer: Melanie GaglianonConform, Retouching: Eddie ReinannAnimation, Art Direction: ElasticnArt Director, Designer: Jeremy LandmannProducer: Jamie McBrietynAnimator: Alan ChennnRetouching: 150 ProofnRetouchers: Chris McLelland, Jesse CorinellannSound Mixing: Sonic UnionnMixer: Steve RosennnTelecine: Company 3nColorist: Tom PoolennMusic Composition (:60, :30, :15, Short Film): Kusiak MusicnComposers: John Kusiak & P. Andrew WillisnnAdditional Music Track (Short Film): Paper DrumnComposer: Adam Crystal nnAbout Kusiak MusicnKusiak Music is a boutique music house in the Boston area where John Kusiak and crew compose music for film, television and live performance. He has scored hundreds of projects, including feature films: Tabloid, Secrecy and The Fog of War (additional music), television documentaries for HBO, PBS and IFC, and large-screen exhibitions (Yellowstone National Park and the Smithsonian). His score for Errol Morris‘ Tabloid won the 2012 Cinema Eye Honors Award for “Outstanding Achievement in Original Music Score.” Kusiak Music has written music for numerous national television commercials. Clients include: MasterCard (McCann Erickson), H&R Block (Campbell Mithun), United Airlines (Fallon), Earthlink (Crispin Porter + Bogusky), SBC (GSD&M), Quaker Oats (Element79Partners) and CVS (Hill Holiday). www.kusiakmusic.comJohn Kusiak Kusiak Music 781-646-1966 Contact John via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More